Senior Marketing Manager, Consumables Marketing Insights and Innovation

About the role

Amazon’s Consumables Marketing team is seeking a Senior Marketing Manager to develop bold growth strategies and execute seamless campaigns for Everyday Essentials. In this role you will lead the creation and implementation of marketing programs that drive customer acquisition, repeat engagement, and habit formation across key consumables categories, partnering with retail, product, vendor, and central marketing teams.

Responsibilities

• Create long‑term and short‑term marketing strategies to drive growth through new customer acquisition, increased engagement, and repeat purchase behavior.
• Use customer insights and performance data to understand purchase drivers, barriers, and shopping habits, translating them into innovative campaigns and category initiatives.
• Plan and execute high‑visibility marketing and merchandising campaigns that inspire customers, improve price perception, and boost traffic, conversion, and penetration.
• Lead the strategy and execution of new marketing mechanisms designed to drive habit formation and increase purchase frequency across consumables categories.
• Partner closely with cornerstone vendors and internal teams to develop joint marketing initiatives that strengthen category growth and customer engagement.
• Create innovative internal and external partnerships to drive organic visibility and traffic for Everyday Essentials categories.
• Develop and execute financial investment plans with Finance, establishing clear success metrics and measurement mechanisms to evaluate performance.
• Collaborate with central marketing teams to identify, reapply, and scale best‑practice test‑and‑learn initiatives across paid, owned, and earned channels.

Basic Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.

Preferred Qualifications

• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience using data and metrics to measure impact and determine improvements.

Benefits

• Health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off.
• Parental leave.

Pay

Base salary ranges (USD annually):

• New York, NY: $157,100 – $212,600
• Seattle, WA: $142,800 – $193,200

The total compensation package includes sign‑on payments and restricted stock units (RSUs), with final compensation determined by experience, qualifications, and location.