Senior Marketing Manager, Consumables Marketing Insights and Innovation

About the role

Are you a marketer who thrives in an agile environment where you can develop bold growth strategies and deliver seamless execution? Do you have a knack for crafting clear and compelling customer value propositions, building high‑impact campaigns, and using customer data to uncover actionable insights? Bring your marketing creativity and analytical mindset to the Consumables Marketing team and help establish Amazon as the preferred shopping destination for Everyday Essentials. As a Senior Marketing Manager, you will lead the development and execution of marketing strategies that drive customer acquisition, repeat engagement, and habit formation across key everyday Consumables categories. Everyday Essentials represents one of Amazon’s largest growth opportunities to establish Amazon as the everyday store. In this role, you will leverage your marketing, analytical, and program‑management expertise to imagine, plan, implement, and optimize customer campaigns that drive long‑term category growth. You will partner closely with retail, product, vendor, and central marketing teams to deliver scalable marketing programs that strengthen customer perception of value, convenience, and selection on Amazon.

Key Responsibilities

• Create long‑term and short‑term marketing strategies to drive growth in Everyday Essentials through new customer acquisition, increased customer engagement, and repeat purchase behavior.
• Use customer insights and performance data to develop a deep understanding of purchase drivers, barriers, and shopping habits, and translate those insights into innovative campaigns and category marketing initiatives.
• Plan and execute high‑visibility marketing and merchandising campaigns that inspire customers, improve price perception, and drive growth in traffic, conversion, and customer penetration.
• Lead the strategy and execution of new marketing mechanisms designed to drive habit formation and increase purchase frequency across Consumables categories.
• Partner closely with cornerstone vendors and internal teams to develop joint marketing initiatives that strengthen category growth and customer engagement.
• Create innovative internal and external partnerships to drive organic visibility and traffic for Everyday Essentials categories.
• Develop and execute financial investment plans in partnership with Finance, establishing clear success metrics and measurement mechanisms to evaluate marketing performance.
• Collaborate with central marketing teams to identify and reapply best practices and scale successful test‑and‑learn initiatives across paid, owned, and earned marketing channels.

Basic Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience leading go‑to‑market for consumer software or hardware product launches.

Preferred Qualifications

• Experience using SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience using data and metrics to measure impact and determine improvements.

Benefits

• Health insurance (medical, dental, vision, prescription).
• Basic Life & AD&D insurance with optional supplemental life plans.
• Employee Assistance Program and mental health support.
• Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.

Compensation

Base salary ranges:

• New York, NY: $157,100 – $212,600 USD annually.
• Seattle, WA: $142,800 – $193,200 USD annually.

The Amazon package includes sign‑on payments and restricted stock units (RSUs). Final compensation is determined based on experience, qualifications, and location.