Senior Marketing Manager, B2B Growth

About the Organization

K12 Coalition provides products and services that help K-12 schools and teachers achieve transformational learning outcomes. We tackle many of today’s toughest education obstacles, including teacher certification, test preparation, professional learning, curriculum, consulting, and strategic planning. Our divisions include iteach, Passage Preparation, Professional Development Institute, Teaching Channel, Lavinia Group, and Keys to Literacy.

Teaching Channel is a trusted partner and one-stop shop for teacher learning and development. From graduate-level courses and professional development programs to an innovative video platform for self-reflection, coaching, and exemplar videos, we provide engaging learning that positively impacts student achievement and prepares educators for a lifetime of success.

About the Role

The Senior Marketing Manager, B2B Growth is a member of Teaching Channel’s Marketing team and serves as the primary marketing partner supporting Teaching Channel's district growth initiatives. This role is responsible for building awareness, generating qualified school/district leads, and supporting pipeline growth through targeted campaigns, content, events, and sales enablement initiatives. The role will architect the B2B demand engine, owning strategy, performance, and optimization across the full pipeline from top-of-funnel awareness through closed-won revenue. Working closely with sales and cross-functional partners, this role develops marketing strategies that align with district purchasing processes, stakeholder needs, and long-term sales cycles. The Senior Marketing Manager also collaborates across the broader K12 Coalition Marketing team to support a consistent customer experience and may contribute to enterprise-wide marketing initiatives as needed.

This is a full-time exempt salaried position, remote and available from anywhere within the U.S.

Responsibilities

• Develop and execute B2B marketing strategies for Teaching Channel+ and the Teaching Channel Platform, with responsibility for school/district lead generation, pipeline growth, and marketing-sourced revenue.
• Architect and continuously optimize a multi-channel demand generation engine spanning LinkedIn, paid search, programmatic display, email, direct mail, webinars, and content syndication.
• Build and manage a full-funnel lead nurturing system that moves school/district prospects from initial awareness through evaluation, purchase intent, and closed-won.
• Develop and execute account-based marketing (ABM) programs targeting priority district accounts.
• Plan and support Teaching Channel's participation in conferences, trade shows, webinars, and virtual events to generate awareness and qualified leads.
• Create campaigns and content that support school/district decision-makers throughout the buying process.
• Own HubSpot as the B2B marketing intelligence platform managing lead scoring models, lifecycle stages, workflow automation, campaign attribution, and pipeline dashboards.
• Design and maintain lead scoring frameworks that accurately reflect buyer intent and readiness, enabling precise MQL-to-SQL handoffs with the sales team.
• Develop and own marketing performance dashboards that track pipeline velocity, conversion rates by stage, campaign attribution, and return on marketing investment; report regularly to leadership.
• Partner with the sales team to align on target accounts, lead qualification criteria, handoff processes, and pipeline reporting.
• Develop and maintain sales enablement resources, including case studies, ROI tools, proposal materials, implementation guides, and product collateral.
• Create district-focused messaging that addresses organizational priorities such as educator development, retention, compliance, budget planning, and instructional outcomes.
• Monitor and report on marketing performance, including pipeline contribution, conversion rates, campaign effectiveness, and marketing-influenced revenue.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, Public Relations, or a related field, or equivalent combination of education and relevant experience.
• 6-9 years of experience in B2B marketing, demand generation, field marketing, or a related area supporting enterprise or institutional buyers.
• HubSpot expertise including lead scoring, lifecycle stage management, workflow automation, campaign attribution, and revenue reporting.
• Experience developing and executing account-based marketing (ABM) strategies and campaigns.
• Understanding of complex B2B sales cycles involving multiple stakeholders and decision-makers.
• Strong written, verbal, and presentation communication skills.
• Experience analyzing campaign performance, pipeline metrics, and marketing effectiveness.
• Strong project management and cross-functional collaboration skills.

Preferred Qualifications

• Experience within the education sector.
• Familiarity with school/district procurement processes, education funding sources, and district budget cycles.
• HubSpot certification strongly preferred.
• Experience using ABM platforms, intent data tools, or similar technologies.

Core Competencies

• Accountability: Following through on work, owning commitments, and communicating progress or challenges along the way.
• Adaptability: Navigating change with flexibility and focus as priorities, information, or needs shift.
• Collaboration: Working together across roles and perspectives to achieve shared goals.
• Customer Service Orientation: Meeting the needs of internal and external partners with clarity, responsiveness, and follow-through.
• Initiative: Taking action without waiting to be asked and looking for ways to improve systems, processes, or experiences.

Benefits

• Flexible time off.
• Paid parental leave.
• Comprehensive medical, dental, and vision insurance.
• 401(k) with company matching.

We are committed to fostering a work environment that promotes both personal and professional well-being.