Senior Marketing Manager

Job Summary

The Tie Bar is seeking a Senior Marketing Manager to lead brand and channel marketing initiatives that drive customer acquisition, engagement, and revenue growth. Key responsibilities include developing and leading seasonal and always-on marketing plans, collaborating with creative and performance marketing teams, and owning the marketing calendar.

Responsibilities

• Develop and lead seasonal and always-on marketing plans that drive traffic, conversion, and customer growth
• Partner with the Associate Creative Director to align messaging, campaign strategy, and go-to-market plans
• Collaborate with merchandising, product, and ecommerce teams on launches, promotions, and licensed collaboration opportunities
• Act as the primary point of contact with centralized teams managing paid media, retention (email/SMS), and site merchandising
• Leverage performance data and customer insights to optimize campaigns and inform testing strategies
• Support go-to-market strategy for licensed collections, brand partnerships, and experiential events
• Own the marketing calendar, ensuring campaigns and collaborations are delivered on time and on brief
• Develop briefs, presentations, and post-mortem recaps to communicate plans, results, and learnings to stakeholders

Requirements

• 5–8 years of experience in marketing, preferably within DTC, fashion, accessories, or lifestyle brands
• Strong understanding of digital marketing channels, including paid media, email/SMS, ecommerce, and social
• Proven ability to analyze data, generate insights, and translate findings into actionable strategies
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and stakeholder management skills

Qualifications

• Strong understanding of digital marketing channels, including paid media, email/SMS, ecommerce, and social
• Proven ability to analyze data, generate insights, and translate findings into actionable strategies
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication and stakeholder management skills

Skills

• Data analysis and interpretation
• Project management
• Collaboration and teamwork
• Strategic thinking
• Customer relationship management

Benefits

• Flexible work arrangements
• Competitive compensation package
• Health and wellness programs
• Professional development opportunities

Pay

Competitive salary commensurate with experience

Schedule

Hybrid work schedule with occasional travel required