Senior Marketing Manager

Job Summary

We are seeking a Senior Marketing Manager with 8+ years of experience in B2B marketing, specializing in campaign management and demand generation. The role involves developing and executing multi-channel marketing campaigns, leading ABM campaigns, driving lead generation, collaborating with the US Sales team, and providing campaign playbooks.

About the role

This role will be based in our Austin office 3 days a week. The ideal candidate is both a strategic thinker and a proactive executor, capable of managing multiple initiatives while maintaining quality and focus.

Responsibilities

• Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.
• Leverage tools like HubSpot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel.
• Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
• Partner closely with the US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.
• Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.
• Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars.
• Coordinate with the Sales team to ensure strong event follow-up plans are in place—capturing leads, assigning follow-ups, and tracking pipeline progression.
• Conduct post-event analysis to assess ROI, lead conversion, and opportunities for future optimisation.
• Measure and report on event-generated pipeline from first contact through to deal progression.
• Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.
• Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.
• Support leadership with regular reporting dashboards and ongoing optimisation recommendations.

Requirements

• 8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology.
• Demonstrated success delivering multi-channel B2B marketing campaigns end to end, with measurable pipeline impact.
• Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks.
• Experience planning and contributing to industry events, conferences, and trade shows, including post-event sales integration.
• Strong proficiency with HubSpot.
• Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership.
• Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus.
• Excellent relationship-building and stakeholder management skills across functions and geographies.
• An analytical mindset with a passion for continuous learning and optimisation.
• Excellent written and verbal communication skills with sharp attention to detail.

Qualifications

• Previous experience within the gift card industry (highly desirable).
• Familiarity with tools such as Demandbase, ZoomInfo, Google Analytics, Google Ads Manager, or Unify GTM.
• Experience in rewards, incentives, loyalty, payments, fintech or payment platforms.
• Experience working with or alongside globally distributed teams.
• Experience using CRM and reporting tools to manage pipeline and performance.

Skills

• Strategic thinking and execution.
• Multi-channel marketing campaign management.
• ABM strategies and demand funnel understanding.
• Event planning and logistics.
• CRM and reporting tool proficiency.
• Project management and stakeholder management.
• Marketing metrics and performance analysis.
• Written and verbal communication skills.

Benefits

• Flexible healthcare plan including medical, dental, and vision.
• 20 days PTO per annum (plus an additional day for your birthday).
• 401(K) - up to 3% match.
• Employee Incentive Scheme.
• Access to Tillo’s Storefront with discounts & gift card vouchers.
• Hybrid Working.
• Top spec equipment including laptop, mouse, keyboard, monitor.
• Anniversary gifts.
• Monthly breakfasts, drinks, snacks, and events.
• Team Learning & Development budget.

Pay

TBD

Schedule

TBD