Senior Marketing Manager

Responsibilities

• Lead, provide strategic direction and execute on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams
• Manage the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach
• Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectations, timelines and milestones throughout the process
• Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates
• Ensure the delivery of a clean final product to fee-earner or client
• Share best practices with broader Marketing team

General Marketing

• Execute Marketing and Communications plan to support the overall local marketing and business objectives
• Use local market competitive, client, and industry insights to inform business strategies and optimize impact of marketing spend
• Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, including Service Delivery, Operations, and fee-earners as required
• Oversee, manage, and lead execution of internal and external marketing events, including coordination with external vendors and other internal business functions
• Collaborate regularly with Research function to capture market data and present content
• Maintain project schedules and delegate activities
• Ensure timely delivery of deliverables
• Keep Marketing Director apprised of issues, progress, and status of projects
• Review all material to ensure brand guidelines and standards are followed

Corporate Marketing

• Apply global standards and brand positioning to local Marketing and Communication activities (Communications, Marketing, and Business Development), managing adoption and compliance by team and local market
• Coordinate with other marketing professionals to develop and share best practices within and across markets
• Develop both a strategic/proactive posture and a tactical/reactive posture in the market that helps drive revenue growth and efficiently support business activities, allocating marketing resources appropriately
• Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Qualifications

• Bachelor’s Degree required
• 7+ years of Marketing and Business Development experience
• Commercial real estate experience preferred, experience supporting professional services company required
• Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment
• Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group
• Experience supporting all associated advertising, PR, events and business development activities in compliance with corporate guidelines
• High level of proficiency in Microsoft Office Suite; general knowledge of Adobe Creative Suite
• Ability to interface with and communicate with clients
• Excellent written and oral communication skills
• Strong presentation skills
• Advanced analytical, problem solving, and conceptual skills
• Exceptional leadership skills
• Ability to work effectively in a culturally and educationally diverse environment
• Ability to influence peers and leaders
• Successful track record of marketing results

Pay

$ 133,450.00 - $157,000.00

Schedule

N/A