Senior Marketing Events Manager

About the role

The organization operates in the technology sector, specializing in modular AI infrastructure designed to support edge computing deployment and AI operations. It addresses challenges related to delivering scalable, autonomous AI solutions across various industries such as energy and defense. With a global presence in over 60 countries and significant backing from leading investors, the company collaborates with major technology partners to advance its offerings.

The Senior Marketing Events Manager role is focused on expanding and executing the organization’s event initiatives to drive engagement and generate pipeline. This position is responsible for managing a broad range of events including trade shows, roadshows, customer and partner programs, and executive briefings. The role plays a key part in showcasing technology solutions, strengthening customer relationships, and supporting commercial objectives through effective event management.

Responsibilities

• Manage end-to-end logistics for trade shows, executive dinners, roadshows, customer forums, partner activations, and field programs.
• Collaborate to develop scalable event strategies across markets and customer segments.
• Oversee trade show operations including exhibitor portals, booth management, sponsorships, compliance, and on-site execution.
• Coordinate regional field programs such as demos, briefings, and co-marketing events.
• Support executive and speaker programs by managing logistics and preparation.
• Implement lead capture processes and ensure timely delivery of lead data to relevant teams.
• Work cross-functionally with various departments to align event assets and follow-up activities.
• Track and analyze event metrics to assess effectiveness and identify improvements.
• Maintain inventory and readiness of event materials and supplies.
• Develop and refine processes, playbooks, and workflows for event operations.
• Travel to events approximately 30–50% of the time, including some evenings and weekends.

Requirements

• Minimum of 8 years in B2B field marketing, event marketing, or event management, preferably within technology startups.
• Experience managing trade show exhibitor portals such as Freeman, Cvent, or similar.
• Proven ability to independently execute diverse event types from start to finish.
• Strong vendor management and budget oversight skills.
• Excellent project management with attention to deadlines and details.
• Capability to contribute strategically to event planning and analysis.
• Comfortable collaborating with executives, sales teams, partners, and technical experts.
• Professional on-site demeanor and ability to manage live event challenges.
• Knowledge of lead capture technologies and CRM integration.
• Willingness to travel frequently.
• Preferred: Background in industrial technology, edge computing, AI infrastructure, defense, energy, telecom, or enterprise SaaS.