Senior Marketing Events Manager

About the role

GoFundMe is looking for a Senior Marketing Events Manager to join our Experiential Marketing team. Reporting to the Senior Manager, Experiential Marketing, you will own the execution of Collaborative — our annual flagship customer conference — and partner closely with the broader events team to support delivery across field and brand events. This is a senior execution role for someone who brings deep conference experience, strong operational judgment, and the ability to lead complex, multi-track programs with many moving parts.

Responsibilities

• Flagship Event Execution: Own end-to-end execution for Collaborative, including production, vendor management, run-of-show, ancillary programming, and on-site leadership.
• Manage all logistics across the full conference footprint — general sessions, breakouts, customer dinners, receptions, executive programs, and other ancillary events tied to the conference.
• Partner with Sales, Customer Success, and Marketing stakeholders to align on audience targeting, programming priorities, and post-event follow-up.
• Maintain detailed project plans, timelines, and budgets; proactively flag risks and keep cross-functional workstreams on track.
• Ensure consistent brand standards across all Collaborative touchpoints.
• Field & Brand Event Support: Partner with other events team members on execution across field marketing events, roundtables, partner activations, and brand programs.
• Support logistics for sponsored third-party events, including booth setup, staffing, and promotional materials.
• Localize event experiences to reflect audience needs and market context.
• Measurement & Reporting: Track event performance against defined KPIs — including attendance, pipeline influence, and engagement metrics.
• Compile post-event recaps and surface insights that inform future programming and budget decisions.
• Operations & Scalability: Manage vendor and venue relationships, including contract negotiation and day-of performance.
• Build and maintain process documentation, project trackers, and cross-functional task lists that improve team efficiency and program scalability.
• Mentor junior team members and contractors on execution standards and project management practices.

Qualifications

• 5–8 years of experience in event marketing or experiential marketing, with direct ownership of large-scale conference execution (500+ attendees, multi-day, multi-track).
• Proven ability to manage complex event logistics across a full conference footprint, including ancillary events, executive programs, and third-party activations.
• Strong project management skills; able to run multiple workstreams simultaneously without losing detail or budget discipline.
• Clear, proactive communicator who keeps stakeholders aligned and programs on track.
• Experience managing vendor relationships and negotiating contracts.
• Comfortable traveling up to 30% of the time.
• Proficiency with Salesforce, Swoogo, ClickUp, or equivalent tools.

Preferred qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in B2B SaaS, nonprofit technology, or a related sector.
• Familiarity with building scalable event operations systems and post-event reporting infrastructure.

Benefits

• Competitive pay and comprehensive healthcare benefits.
• Financial assistance for hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources.
• Learning, development, and recognition programs.
• Diversity, equity, and inclusion initiatives and employee resource groups.
• Volunteering program.

Pay

The annual U.S. salary range for this full-time position is $94,500.00 - $141,500.00. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Pay may vary depending on other factors including skills, experience, education, or training.