Senior Marketing Events Manager

Essential Functions

• Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
• Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
• Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
• Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
• Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
• Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
• Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
• Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption.
• Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
• Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.
• Serve as a trusted advisor to partners and senior stakeholders, providing guidance on event strategy, positioning, and execution.
• Foster strong cross-functional collaboration across Marketing, Business Development, and firm leadership.
• Oversee vendor selection, contract negotiation, and performance management to ensure quality, value, and risk mitigation.
• Manage event budgets with a focus on ROI, cost discipline, and strategic investment.
• Ensure seamless execution of high-profile, client-facing events, including in-person, hybrid, and virtual formats.
• Provide or oversee onsite support as required.

Specific Skills Required

• Deep expertise in event strategy, planning, and execution within a professional services environment.
• Demonstrated ability to connect events to business development outcomes and measurable ROI.
• Strong analytical capabilities, with experience leveraging Salesforce and event platforms to drive insights.
• Proven leadership experience, including team development and stakeholder influence at senior levels.
• Exceptional project management and prioritization skills in a fast-paced, matrixed environment.
• Strong financial acumen, including budget management and vendor negotiation.
• Excellent communication and executive presence.

Education, Licenses, Certifications, And Experience

• 10+ years of experience in event strategy and management, with increasing leadership responsibility.
• Legal environment experience strongly preferred.
• CMP or similar certification a plus.