Senior Marketing Director, Generic Medicine Manufacturers

Brief Job Overview

The Senior Marketing Director, Generic Medicine Manufacturers will lead the growth strategy for USP standards, products, and solutions in support of the USP 2030 strategy. This is a key marketing leadership role within the Program, Region Operations and Strategy (PROpS) division.

Responsibilities

• Define long-term vision and growth strategy for USP standards and solutions that address the Generics Medicines Manufacturing Industry and align with USP growth goals.
• Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders.
• Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams.
• Collect data, insights and conduct market research and analyses, to identify opportunities and to inform marketing decisions.
• Understand the pharma regulatory landscape including oversight, enforcement and actions (eg. Recalls, warnings, other changes) related to quality that impact Industry, USP standards, and customers.
• Work closely with Science, Product Management, Digital Marketing, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints.
• Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance.
• Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders.
• Maintain compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance.
• Deliver impactful presentations and regular reports to key stakeholders and leadership team.

Qualifications

• Demonstrated understanding of USP’s mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders.
• Exceptional product, process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals.
• Strong business acumen and excellent data and analytics skills.
• Excellent presentation and communication skills, the ability to inspire trust, confidence, and communicate effectively with internal and external audiences.

Desired Preferences

• Bachelor's degree in business, Marketing, Life Sciences or a related field.
• 12+ or more years of experience in marketing, brand management in biopharma, life science, or related field.
• At least ten (10) years of experience leading and supervising direct reports and staff including cross-functional team leadership.
• Advanced degree in pharmacy, life sciences or related field.
• B2B and B2C experience.