Senior Director, US Patient Marketing

About the role

We are seeking an experienced Senior Director, US Patient Marketing to lead the development and execution of a comprehensive, patient-centered marketing strategy in support of Xenon’s first commercial launch and future growth.

This role will be a senior member of the US Marketing organization and will be accountable for shaping the U.S. patient and caregiver brand strategy, ensuring a seamless, compliant, and impactful patient experience from disease awareness through long-term treatment engagement.

The Senior Director will build and lead a high-performing Patient Marketing team and partner closely with Patient Services, Advocacy, Medical Affairs, Market Access, Legal, Regulatory, and Commercial leadership to ensure alignment, execution excellence, and meaningful impact for patients and caregivers.

Responsibilities

• Patient & Caregiver Strategy
  • Lead the development of a comprehensive U.S. patient and caregiver marketing strategy, including unbranded disease education and branded patient engagement initiatives
  • Define patient and caregiver value propositions, journey frameworks, and engagement strategies across the continuum of care
  • Ensure a deeply patient-centric approach that reflects real-world needs, barriers, and lived experiences
• Launch Planning & Execution
  • Serve as the Patient Marketing lead for U.S. launch readiness, ensuring patient programs, materials, and services are launch-ready
  • Partner with cross-functional launch teams to integrate patient marketing into overall brand and launch strategy
  • Develop phased launch plans that evolve from pre-launch education through post-launch activation and adherence support
• Integrated Patient Engagement Ecosystem
  • Lead development of an integrated, compliant patient engagement ecosystem, including digital, non-personal, and field-enabled channels
  • Oversee creation of patient-focused content, tools, and resources that support education, onboarding, activation, and persistence
  • Leverage data, analytics, and insights to optimize patient engagement and personalize experiences over time
• Advocacy & Patient Voice
  • Partner closely with Patient Advocacy to ensure patient voices and perspectives are embedded across strategy, content, and programs
  • Support development and execution of patient advisory boards and community engagement initiatives
  • Ensure alignment with advocacy partners while maintaining compliance and transparency
• Cross-Functional Leadership
  • Collaborate with Medical Affairs, Patient Services, Market Access, Legal, Regulatory, Compliance, and Commercial Operations to deliver a cohesive patient experience
  • Partner with Insights & Analytics to define success metrics, monitor performance, and continuously improve patient programs
  • Act as the patient marketing subject-matter expert to senior leadership and cross-functional stakeholders
• Agency, Budget & Vendor Management
  • Select, manage, and lead external agency partners and vendors
  • Own patient marketing budgets, ensuring effective resource allocation and ROI
  • Ensure all activities adhere to regulatory, legal, and promotional review requirements
• Team Leadership & Capability Building
  • Build, mentor, and lead a high-performing Patient Marketing team
  • Foster a culture of collaboration, accountability, innovation, and patient-first thinking
  • Develop patient marketing capabilities that can scale with portfolio and organizational growth
  • Develop and propose short- and long-term objectives for the function in accordance with overall Company strategies and plans
  • Plan and manage budget proposals and approved budgets in accordance with the Company’s strategic and operating plans and Finance policies
  • Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
  • Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any

Qualifications

• Minimum undergraduate degree, advanced degree preferred
• 12+ years of relevant experience or combination of degrees and experience
• US large category launch and epilepsy/neurology experience highly preferred
• Proven experience leading patient marketing strategy
• Demonstrated success building and leading high-performing teams in a matrixed environment; and collaborating and influencing cross-functionally
• Deep understanding of regulatory and compliance requirements related to patient marketing
• Strong strategic thinking, communication, and executive presence; outstanding project and budget management skills and track record for managing multiple vendors