Senior Marketing Data Analyst

About the role

We are seeking a Senior Marketing Analyst to play a key role in shaping marketing performance, member/customer growth, and strategic decision-making through advanced analytics, predictive modeling, and compelling data storytelling. In this high-impact position, you will partner with marketing and business leaders to uncover opportunities, optimize campaigns, improve member/customer engagement, and deliver insights that drive measurable results.

Responsibilities

• Develop and optimize complex SQL queries, stored procedures, views, and functions using T-SQL.
• Gather requirements, build prototypes, conduct testing, and deliver insights through Power BI dashboards and executive presentations.
• Perform quantitative analysis, data mining, and predictive modeling to support marketing initiatives and growth objectives.
• Create forecasting models for budgeting, growth projections, and campaign performance.
• Build analytical models focused on churn analysis, customer lifetime value, and return on advertising spend (ROAS).
• Design and maintain dashboards, reports, and KPI tracking tools.
• Analyze digital performance, including website behavior, conversion funnels, and online engagement metrics.
• Lead research initiatives to identify trends, opportunities, risks, and optimization strategies.
• Ensure data accuracy and integrity through ongoing quality validation processes.
• Present findings to both technical and non-technical audiences, translating data into business recommendations.
• Automate reporting processes and improve operational efficiency through innovative solutions.
• Collaborate cross-functionally with stakeholders to support strategic business goals.

Requirements

• Strong analytical, problem-solving, and critical-thinking skills.
• Ability to manage multiple priorities in a fast-paced, evolving environment.
• Excellent verbal and written communication skills.
• Self-motivated, proactive, and accountable with a strong attention to detail.
• Experience presenting complex insights to executive and business audiences.
• Passion for innovation, continuous improvement, and using data to influence decisions.

Qualifications

• Bachelor's degree in Data Science, Computer Science, Information Systems, Statistics, Mathematics, Economics, Finance, Accounting, or a related discipline.
• 5+ years of experience in an analytical role, preferably within marketing, business analytics, or financial services.
• Advanced SQL programming experience (T-SQL preferred).
• Strong experience applying statistical and mathematical techniques to data analysis and modeling.
• At least 2 years of recent Power BI experience.
• Experience working in agile, fast-paced environments.
• Experience with cloud technologies (Azure preferred).
• Knowledge of Google Analytics and/or Adobe Analytics.
• Proficiency with Microsoft Office Suite.

Preferred Qualifications

• Experience measuring and optimizing marketing campaign performance.
• Background in banking, credit unions, or financial services.
• Experience with customer segmentation, acquisition, retention, and lifecycle analytics.

Work Authorization: Candidates must be currently authorized to work in the United States. This position is not eligible for visa sponsorship now or in the future.