Senior Data Analyst, Marketing

About

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We provide a comprehensive, business-in-a-box solution combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships to empower anyone with a passion for travel to turn that passion into a thriving business.

About The Role

We are seeking a Senior Data Analyst, Marketing to join our growing Data team and embed with our Growth, Sales, and Acquisition teams. This role is highly impactful as Fora enters its next stage of growth, focusing on how we acquire, qualify, and convert high-quality advisors onto the platform.

• Improve our marketing measurement and optimization programs (e.g., incrementality tests, A/B tests, attribution).
• Lead complex, high-visibility deep dives & analyses that drive business decisions and process/product improvements, particularly around our go-to-market motion.
• Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
• Design and maintain scalable data models, AI-powered analytic tools, and analytics infrastructure (using BigQuery, dbt, and Omni).
• Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
• Promote a culture of data excellence through mentorship, documentation, and training.
• Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices.

What You'll Work On

As an early member of our Analytics team, you’ll play a foundational role in shaping how Fora approaches growth, measurement, and decision-making. Your responsibilities include:

• Improving our marketing measurement and optimization programs (e.g., incrementality tests, A/B tests, attribution).
• Leading complex, high-visibility deep dives & analyses that drive business decisions and process/product improvements, particularly around our go-to-market motion.
• Being a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
• Designing and maintaining scalable data models, AI-powered analytic tools, and analytics infrastructure (using BigQuery, dbt, and Omni).
• Driving clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
• Promoting a culture of data excellence through mentorship, documentation, and training.
• Contributing to team strategy, project prioritization, and the continuous evolution of analytics best practices.

What We're Looking For

• 5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment.
• Demonstrated experience in marketing analytics.
• Proficiency in SQL is essential. Knowledge of Python, a plus.
• Hands-on experience with modern data analytics stack (e.g., Airbyte, BigQuery, dbt, Hex, Omni, or equivalents), data modeling best practices.
• Experience with AI tools (e.g., Claude Code, Codex).
• Strong communication and storytelling skills.
• Deeply curious with a drive to learn.
• Pragmatic. Looking for real-world business impact, not a science project.
• Collaborative and empathetic mindset with experience supporting and leveling up your peers.

Compensation

Compensation range for this role can vary depending on experience, and for this role an indicative range is $120k-$160k + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Other Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commute Benefits
• Supplemental Life Insurance
• Stock Options