Senior Data Analyst, Marketing Analytics

About the role

A Senior Data Analyst, Marketing Analytics position is available. This role will be responsible for analyzing large datasets to provide actionable insights that drive marketing strategies and campaigns. The ideal candidate will have a strong background in data analysis, experience with marketing analytics tools, and excellent communication skills.

Responsibilities

• Develop and maintain SQL queries to extract and manipulate data from various sources
• Analyze data using statistical methods and machine learning techniques to identify trends and patterns
• Create and present data-driven reports and presentations to stakeholders
• Collaborate with cross-functional teams to understand business needs and translate them into actionable insights
• Stay updated with the latest marketing analytics tools and methodologies

Requirements

• Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field
• At least 5 years of experience in data analysis, preferably in a marketing analytics context
• Proficiency in SQL and Python/R for data manipulation and analysis
• Experience with data visualization tools such as Tableau or Power BI
• Strong problem-solving and analytical skills
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously

Qualifications

• Experience with big data technologies such as Hadoop or Spark
• Knowledge of Google Analytics or similar platforms
• Understanding of A/B testing and experimentation
• Experience with data warehousing and ETL processes

Skills

• Data analysis
• Statistical analysis
• Machine learning
• Data visualization
• SQL
• Python/R
• Tableau/Power BI
• Big data technologies
• Google Analytics
• A/B testing
• Data warehousing
• ETL processes

Benefits

• Flexible remote work options
• Competitive salary commensurate with experience
• Professional development opportunities
• Health insurance coverage
• 401(k) retirement plan

Pay

Salary is competitive and commensurate with experience.

Schedule

The position is full-time and offers flexible working hours.