Senior Marketing Data Analyst

Req ID: 78380 | Location: Tulsa - TUL | Areas of Interest: Information Services; Business/Technical Analysis; Consumer Banking; Consumer Product Analyst; Data

About the role

Join BOK Financial as a Senior Marketing Data Analyst and play a key role in helping shape marketing strategies across the organization. As part of the Consumer Data & Analytics team, you'll partner with marketing leaders and stakeholders across multiple lines of business to turn customer and campaign data into actionable insights. This role offers the opportunity to influence enterprise-wide marketing decisions, improve customer engagement, and help drive business growth through data-informed strategies.

Responsibilities

• Partner with marketing stakeholders to understand business objectives and deliver analytical solutions that support customer acquisition, engagement, and retention strategies.
• Develop targeted customer lists and audience selections for marketing campaigns while ensuring compliance with business rules and regulatory requirements.
• Analyze campaign performance and deliver insights that help optimize marketing effectiveness and return on investment.
• Design, execute, and evaluate A/B tests and other marketing experiments to support data-driven decision making.
• Build and maintain reports, dashboards, and visualizations that communicate key marketing metrics and performance trends.
• Identify customer segments, behaviors, and opportunities that support more personalized and effective marketing strategies, serving as the customer data expert.
• Translate complex data into actionable recommendations for marketing leaders and business partners.
• Enhance and streamline existing analytics processes to improve efficiency, accuracy, and scalability.
• Collaborate with cross-functional partners across consumer banking, mortgage, wealth, and corporate marketing to support strategic initiatives.
• Serve as the subject matter expert for marketing analytics and customer data, reporting, and insights.

Qualifications

• Bachelor’s Degree in Business Analytics, Information Systems, Marketing Analytics, Business, or a related field and 5+ years of relevant professional experience; or equivalent combination of education and experience.
• Strong analytical, conceptual thinking, logic and problem-solving capabilities across complex datasets.
• Self-motivated, disciplined, and highly detail-oriented.
• Proficiency in SQL, data visualization tools (e.g., Power BI), and data analysis techniques.
• Well-developed written and oral communication skills and the ability to present complex information in a clear, concise manner, including presentation to senior leadership.
• Strong collaboration and stakeholder management skills across technical and non-technical audiences.
• Experience with data governance, validation, and quality control processes.
• Strong organizational and time management skills in a fast-paced, deadline-driven environment.
• Knowledge of financial products and services.