Senior Marketing Consultant- Customer Acquisitions

About the role

Join Wells Fargo's Growth Marketing team to shape the future of digital customer acquisition. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth and deliver seamless, customer-obsessed experiences.

Responsibilities

• Develop and implement multi-million-dollar comprehensive digital marketing strategies to acquire new customers in checking accounts and improve customer experience (e.g., Paid Search, Organic Search, Affiliates, Email, Ads, Paid Social, LLM/AI optimized advertising, etc.)
• Lead the adoption of emerging capabilities (e.g., AI/LLM-driven marketing, advanced targeting, and automation) to continuously evolve how we acquire customers
• Craft well-structured strategic digital marketing plans using qualitative and quantitative data to produce measurable results
• Partner with multiple cross-functional teams to understand end-to-end digital performance - across page traffic, account profitability, and budget metrics
• Deliver executive-level reporting and strategic recommendations to senior leadership, including C-suite stakeholders
• Champion a test-and-learn culture, driving experimentation and continuous improvement across digital channels
• Review analytical results to make data-driven decisions to improve production while delivering customer-obsessed experiences
• Collaborate with Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages that record the financial performance of the marketing investment
• Become a customer advocate - reach greater understanding of our prospect checking customer needs and segment pain-points

Requirements

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Qualifications

• Highly quantitative, curious and collaborate with an innate performance mindset

Skills

• Ability to travel up to 5% of the time
• Hybrid work schedule

Benefits

• Relocation assistance is not available for this position

Pay

• This position is not eligible for Visa sponsorship

Schedule

• Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote