Senior Director, Customer Acquisitions
The Opportunity
We're on a mission to reach more people — and we need a bold, data-driven growth leader to help us get there. As our Sr. Director of Customer Acquisitions, you'll report directly to the Chief Growth Officer and own the strategy that connects millions of hardworking Americans to the financial solutions they need.
Across 750+ branches and a rapidly growing digital business, you'll lead the charge on new customer growth — building, testing, and scaling multi-channel campaigns that actually move the needle. This isn't a "manage from a distance" role. We want a player-coach — someone who brings the vision and rolls up their sleeves to make it happen.
What You'll Do
Lead integrated acquisition strategy across digital (SEO/SEM, paid social, display, affiliates, digital video) and traditional channels (Direct Mail, TV, radio, OOH)
Own the full funnel — from first impression to funded customer — relentlessly optimizing CAC against LTV guardrails
Build a high-velocity test-and-learn culture that turns insights into action, fast
Scale a 7-figure paid media budget with precision and purpose
Partner cross-functionally with Operations, Product, Decision Science, and Compliance to deliver seamless customer experiences
Develop and elevate your team — setting clear goals, driving accountability, and coaching people to their best
What You Bring
12+ years of progressive experience in performance marketing, growth marketing, or customer acquisition — ideally in D2C financial services, FinTech, or subprime lending
Expert-level fluency in both digital and traditional media channels
A deeply analytical mindset — you live in attribution models, CAC, LTV, and ROI data
Proven experience managing internal teams and holding external agencies accountable
Exceptional communication skills — you can inspire a room and influence a C-suite
Qualifications
Bachelor's degree in Marketing, Business, Analytics, or related field; MBA preferred
Benefits
At Purpose Financial, we celebrate diversity and are committed to creating an inclusive environment for all employees. Purpose Financial will not provide sponsorship for employment-based visas or immigration benefits for this position. Applicants must be legally authorized to work in the United States without requiring immigration sponsorship now or in the future.
Pay
Commensurate with experience
Schedule
Hybrid Preferred - Remote considered for applicants in Eastern or Central Time Zones