Senior Marketing Communications Manager

The Moth is a global storytelling nonprofit with the mission to inspire people to listen and share openly, think and feel deeply, and expand their understanding of one another. Since 1997, The Moth has presented more than 70,000 true stories—told live and without notes—in 11 countries, across 4 continents.

About the role

The Senior Manager, Marketing & Communications is a senior strategic marketer responsible for bringing The Moth's brand to life—and helping more people discover it. Working closely with the VP of Marketing & Communications, you'll lead integrated marketing campaigns that build awareness of The Moth, grow audiences for our live events and podcasts, and deepen engagement with our mission. This role is ideal for a marketer who combines creative instinct with strategic thinking, ensuring every audience touchpoint reflects the creativity, authenticity, and emotional resonance that define The Moth.

Responsibilities

• Brand & Integrated Marketing Strategy
  • Partner with the VP, Marketing & Communications to evolve and steward The Moth's brand voice, positioning, and visual identity across all audience-facing channels.
  • Identify opportunities to increase The Moth's cultural relevance through partnerships, timely storytelling, and brand moments that introduce new audiences to our work.
  • Lead integrated marketing campaigns for live events, podcasts, national initiatives, fundraising moments, and organizational priorities—from strategic brief through execution, optimization, and reporting.
  • Develop creative briefs that translate business goals and audience insights into compelling campaigns.
  • Ensure consistent messaging, storytelling, and creative excellence across every platform and market.
  • Manage campaign budgets and partner with leadership to allocate marketing investments for maximum impact.
• Live Events Marketing
  • Develop integrated marketing strategies that grow attendance across The Moth's live events, balancing national brand priorities with local audience insights.
  • Partner with Production to monitor sales performance, optimize campaigns throughout the sales cycle, and identify opportunities for growth.
  • Build community partnerships and promotional collaborations that expand awareness and diversify audiences.
• Podcast & Radio Audience Development
  • Manage The Moth's marketing relationship with podcast distribution partners, identifying opportunities to expand reach, amplify programming, and grow listenership.
  • Develop and produce audio promotional content that communicates The Moth's brand, mission, and programming to new and existing listeners.
  • Drive listenership audio growth strategy in partnership with the VP, identifying opportunities to expand reach and drive downloads.
  • Collaborate with Artistic and Production teams to surface key storytelling moments and programming milestones worth amplifying through promotional campaigns.
• Communications
  • Own campaign messaging across email, web, social, paid media, and promotional materials, ensuring every audience touchpoint reflects The Moth's voice and strategic objectives.
  • Partner with VP and external PR liaison to identify press opportunities throughout the year. Build media briefs, including messaging points, available assets, and talent opportunities.
  • Oversee and contribute to email marketing strategy, including campaign messaging, segmentation approach, and editorial calendar, in partnership with the VP.
• Analytics & Performance
  • Partner with Production to translate ticket sales, audience behavior, and campaign performance into marketing strategies that improve acquisition and engagement.
  • Track and report on campaign performance across channels to identify what's working and where to optimize.
  • Serve as the department's strategic thought partner on audience growth, retention, and engagement, using data and market insights to inform marketing priorities and investment decisions.
• Leadership & Cross-Functional Collaboration
  • Mentor junior marketing staff and interns, fostering a culture of creative rigor and accountability.
  • Liaise with The Moth's digital marketing agency on paid social, Google Grants, and SEO campaigns.
  • Collaborate with internal and external creative partners, providing clear briefs and thoughtful feedback.
  • Partner across departments—Production, Development, Artistic, Workshops—to ensure marketing is aligned with organizational priorities and timelines.

Success in this Role

In your first year, you'll help:

• Strengthen awareness and consideration of The Moth across existing and new audiences.
• Grow attendance at live events and expand podcast listenership through integrated campaigns.
• Elevate consistency and impact across The Moth's marketing and communications.
• Build smarter marketing systems informed by audience insights and performance data.
• Identify new opportunities to grow The Moth's cultural presence through partnerships and creative storytelling.

Qualifications

Must-have

• 7+ years of experience developing integrated brand campaigns across owned, earned, and paid channels.
• Exceptional strategic writing and messaging skills, with demonstrated experience shaping brand voice and creative direction.
• Experience marketing live events, media, entertainment, arts, or cultural experiences, with a strong understanding of audience acquisition and conversion.
• Experience managing paid media campaigns directly or through agency partners.
• Proficiency in email marketing platforms (Salesforce Marketing Cloud preferred) and a strong grasp of email strategy and segmentation.
• Fluency with digital analytics tools, including social media insights and Google Analytics; ability to read data and draw actionable marketing insights.
• Excellent communication and presentation skills, both written and verbal; ability to develop compelling creative briefs and articulate strategic recommendations.
• Outstanding project management skills and the ability to lead multiple complex initiatives simultaneously.
• Availability to work occasional evenings and weekends and to travel periodically, as required by The Moth’s live event schedule.

Nice-to-have

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in the nonprofit arts, media, entertainment, or public media.
• Experience with audio or podcast audience development, or working with media distributors.
• Experience managing agency relationships and creative production.
• Experience managing or mentoring junior team members.
• Familiarity with Airtable or similar project management tools.
• A genuine passion for storytelling, live performance, public media, or building brands that matter.

Physical Requirements

• Ability to sit at a computer workstation for extended periods.
• Occasional evening/weekend attendance at live events, which may involve standing for extended periods.
• Ability to travel periodically.

Pay

The salary range for this position is $100,000 - $110,000 annually.

Benefits

• Comprehensive benefits package, including medical, dental, and vision insurance.
• Employer-sponsored retirement plan.
• Generous paid time off and holidays.
• Commuter benefits.

Schedule

Hybrid - 2 days/week in our NYC office. Full-time, exempt.