Senior Marketing Communications Manager

About the role

State Employees’ Credit Union (SECU) is a financial cooperative with a history spanning nearly nine decades, serving over 2.9 million member-owners. This role will focus on developing compelling, effective content for marketing assets that connect with members and reinforce the SECU brand.

Responsibilities

• Develop Compelling, Effective Content
• Translate complex financial topics into simple, clear, and engaging messaging that resonates with members and drives action.
• Craft messaging that drives engagement, supports campaign objectives, and delivers measurable business impact.
• Write content tailored to each channel and audience, incorporating SEO and leveraging best practices to maximize reach and impact.
• Continuously refine content based on performance insights, feedback, and best practices.
• Uphold Brand Voice and Editorial Quality
• Champion and apply a consistent brand voice and tone across all content and touchpoints, using both AP style and internal style guide as references.
• Synthesize feedback from multiple stakeholders and edit and refine content, ensuring alignment with best practices, brand voice, and strategic priorities.
• Ensure all copy meets high standards for clarity, accuracy, consistency and quality, including SECU Legal and Compliance standards.
• Support Messaging Strategy, Campaign Development
• Contribute to marketing and advertising campaign discussions, offering messaging perspectives that strengthen overall strategy and execution.
• Help develop messaging frameworks for both specific initiatives and broader organizational priorities.
• Collaborate Cross-Functionally
• Coordinate with other departments to ensure content is delivered on time and in line with all applicable communication standards and creative briefs.
• Partner closely – and work collaboratively – with cross-functional stakeholders, building strong working relationships within the team, department, and organization.

Requirements

• BA/BS degree required; preference for communications, marketing, or related field.
• 5+ years of professional copywriting, marketing, or communications experience.
• Experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com).
• Strong writing, editing, and strategy storytelling skills across multiple channels and formats; proficient in AP Style and SEO best practices.
• Demonstrated experience supporting integrated marketing and advertising campaigns and content strategy.
• Able to manage multiple projects and deadlines with attention to accuracy, detail, and consistency.
• Collaborative mindset with strong interpersonal and partnership skills.
• Experience working in a highly regulated environment preferred but not required.
• Desire to work in a highly collaborative environment with a passion for mission-driven work grounded in the credit union philosophy of People Helping People ® and working principle of Do the Right Thing.

Qualifications

• Desired Skills and Abilities
• Strong writing, editing, and strategy storytelling skills across multiple channels and formats.
• Proficient in AP Style and SEO best practices.
• Experience supporting integrated marketing and advertising campaigns and content strategy.
• Able to manage multiple projects and deadlines with attention to accuracy, detail, and consistency.
• Collaborative mindset with strong interpersonal and partnership skills.
• Experience working in a highly regulated environment.
• Passion for mission-driven work grounded in the credit union philosophy of People Helping People ® and working principle of Do the Right Thing.

Skills

• Strong writing, editing, and strategy storytelling skills across multiple channels and formats.
• Proficient in AP Style and SEO best practices.
• Experience supporting integrated marketing and advertising campaigns and content strategy.
• Able to manage multiple projects and deadlines with attention to accuracy, detail, and consistency.
• Collaborative mindset with strong interpersonal and partnership skills.
• Experience working in a highly regulated environment.
• Passion for mission-driven work grounded in the credit union philosophy of People Helping People ® and working principle of Do the Right Thing.

Benefits

SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.

Pay

Salary range: $60,000 - $80,000 annually, commensurate with experience.

Schedule

Hybrid work environment that supports a mix of in-office and remote work, with periodic in-person collaboration based on team or business needs.

Prolonged periods of sitting at a desk and working on a computer.