Senior Marketing Analyst
About the role
RouteSmart Technologies, a leader in vehicle route optimization software technology, is seeking a Senior Marketing Analyst to join our marketing team. This role reports directly to the VP of Marketing and is responsible for driving strategic marketing intelligence, competitive insights, and high-impact growth initiatives that strengthen RouteSmart's market positioning, inform go-to-market strategy, and enhance sales effectiveness and commercial performance.
Responsibilities
- Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
- Translate market insights into clear, actionable recommendations that shape go-to-market strategy and business priorities
- Build and maintain a structured, comprehensive view of the competitive landscape
- Develop high-impact sales enablement tools, including battlecards, objection handling guidance, and positioning support
- Monitor competitor activity (product changes, pricing, partnerships, and market moves) and assess business implications
- Support market expansion efforts, including new industries, segments, and offerings
- Partner with product marketing to refine differentiation, positioning, and messaging to ensure competitiveness in the market
- Equip sales teams with actionable insights to improve performance in competitive deals
- Contribute to win/loss analysis and ensure insights are applied to improve future outcomes
- Support high-value or strategic deals where competitive dynamics are critical
- Provide leadership with clear, data-driven perspectives on market opportunities and strategic direction
- Help prioritize markets, segments, and investments based on evidence and market insights
- Lead planning and execution of trade shows, conferences, webinars, and company-sponsored events
- Manage timelines, logistics, vendor coordination, and budget tracking for marketing programs and events
- Evaluate the effectiveness of marketing campaigns, events, and investments
- Present findings, insights, and recommendations to cross-functional stakeholders
- Mentor junior team members and contribute to process improvements and operational consistency
Requirements
- 5-10 years of experience in competitive intelligence, product marketing, strategy, or a related field
- Experience supporting B2B sales environments with complex, multi-stakeholder deal cycles
- Strong analytical and strategic thinking skills with the ability to turn insight into action
- Proven ability to influence cross-functional teams without formal authority
- Excellent written, verbal, and presentation communication skills, with the ability to simplify complex concepts
- Bias toward practical, results-oriented output over theoretical analysis
- Ability to manage multiple priorities and operate effectively in a fast-paced environment
- Willingness to travel approximately 20-30% for events, customer engagement, and market intelligence gathering
Benefits
- Medical/Dental/Vision/STD & LTD Plans
- Employer paid Life Insurance Plan
- Employee Training & Development
- 401(k) Retirement Savings Plan w/ Employer Match
- Vacation/Sick/Holiday Leave
- Tuition Reimbursement
- Flex hours
- Casual Dress
Pay
The typical base pay range for this position at the start of employment is expected to be between $100,000-$140,000 per year. RouteSmart Technologies, Inc. has different base pay ranges for different work locations within the U.S., and base pay will vary based on experience.
Schedule
This role offers flexibility as either a hybrid or fully remote position. Candidates must reside in one of the following states: Maryland, New York, Pennsylvania, Arizona, California, Colorado, Florida, Idaho, Illinois, Indiana, Minnesota, New Jersey, North Carolina, Oregon, South Carolina, or Washington. Candidates located within 50 miles of our Melville, NY or Columbia, MD offices may work in a hybrid capacity with regular onsite collaboration.