Senior Marketer, Demand Automation
About the role
We're looking for a senior marketer to own our Global English Pre-QL automation program that converts intent into meetings and deals for HubSpot's Small Business Growth Specialists and pushes the boundaries of what AI-powered demand generation can do. This role sits at the center of HubSpot's small business new business automation motion. You'll work directly on a set of programs that already account for a significant share of discovery meetings every month through signal-triggered outreach and multi-channel automation on behalf of sales. The programs are built and performing. Your job is to make them work harder: running continuous experimentation, launching net-new plays, and proactively identifying what measurably improves meetings and deals.
Responsibilities
- Be responsible for end-to-end performance of an intent-based automation program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally
- Build and launch net-new automation programs, including signal-triggered sequences, multithreading experiments, and programmatic outbound plays
- Partner with sales teams to design and refine rep-facing sequences, assisting on rollout end-to-end from scoping through performance evaluation
- Own program reporting that surfaces insights, recommendations, flags risks, and identifies optimization opportunities proactively
Requirements
- Has deep automation knowledge and knows how to use tools like Hub