Senior Market Research Analyst

About the role

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life, and spreading the Gospel of Jesus Christ. The Senior Market Research Analyst position exists to assist the Research & Insights team in developing an empirical understanding of our audiences—their attitudes, behaviors, needs, and interests—to inform strategic decision-making.

Responsibilities

• Under the authority of the Research & Insights Director, performs the following essential elements of market research: client/stakeholder communication, research design, timeline and budget development, project management, sample design, questionnaire design, questionnaire programming, development of moderator guides and other qualitative research materials, oversight of data collection and data processing, primary data analysis, secondary data analysis, conclusions and recommendations, report preparation, and presentation to clients/ stakeholders
• Works collaboratively with fellow Research team members, internal clients/stakeholders, internal partner teams, and external vendors
• Defines/clarifies research objectives with clients/stakeholders. Develops the optimal research plan/methodology to achieve those objectives
• Designs and executes the optimal sampling plan to meet the research objectives (including sample source, respondent criteria, sample size, and quotas)
• Designs the questionnaires, moderator guides, or other research instruments to meet the research objectives. For quantitative surveys, develops and implements a solid codebook (field names, codes, etc.)
• Programs questionnaires and other research instruments into Research team apps
• Ensures quality control during data collection / data processing. Compiles collected data into clean, accurate datasets. Employs data weighting where needed
• Performs descriptive and inferential statistical analyses and data modeling as appropriate to the research objectives. Ensures that all data cleaning, data transformation, and analysis steps are documented and executed through syntax/scripts
• Moderates focus groups (in-person and online) and conducts in-depth interviews [IDIs] (in-person and online) as needed. Moderates market research online communities [MROCs] as needed
• Produces clear, concise, accurate, and user-friendly reports of research findings—including executive summaries, key findings, and implications for internal ministry clients and Focus on the Family as a whole
• Presents research findings to clients/stakeholders and their teams, senior management, and other internal audiences as needed
• Reviews work of junior analysts on the Research team to ensure quality and accuracy of Research team output. Helps coach/train/mentor junior analysts
• Evaluates, selects, and manages research vendors
• Consults with and provides guidance to other departments/teams and senior management on research methodology, analysis, and application of results

Qualifications

• Bachelor's Degree in Business, Marketing, Data Science, Statistics, or Social Science (psychology, sociology, etc.); graduate studies or graduate degree a plus
• 5-7 years of experience in marketing research or analytics required
• 3-5 years of project management experience required
• Experience in quantitative sample design, survey design, and analysis required
• Experience in qualitative research design, execution, and analysis required
• Experience moderating focus groups or conducting IDIs preferred
• Proficient with descriptive and inferential statistics—e.g., central tendency, dispersion, variance, margin of error, significance testing, correlations
• Knowledge of advanced statistics a plus—e.g., Factor, Cluster, Discriminant, Logistic Regression, SEM
• Proficient in SPSS, SAS, R, Python, or similar software/languages for statistical analysis
• Experience with survey software or research platforms (e.g., Qualtrics, Alchemer, Survey Monkey, Recollective)
• Experience communicating research findings to different audiences/levels
• Experience contracting and/or working with research vendors
• Experience training, coaching, or mentoring employees
• Proficient with Microsoft Office (Excel, PowerPoint, Word, Outlook, and Teams)