Senior Market Research Analyst

About the role

The Market Research Team at Guidepoint is seeking a Senior Market Research Analyst to oversee quantitative client relationships, design and manage research projects, write and develop questionnaires, and build out reporting and data deliverables for corporate and financial services clients.

Responsibilities

• Design quantitative survey research and manage research projects, from initial client discovery to project management, data analysis, and final reporting, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis) project types
• Review client questionnaires and research proposals to ensure research best practices are followed, conduct quality assurance on data and programmed surveys to ensure quality and accuracy
• Cook up and collaborate with other quantitative survey operational staff (fieldwork, survey programming, data automation) to ensure projects are executed among intended audiences, on-time, and at a high quality
• Serve as a partner to sales staff, serving as a client- and prospect-facing voice representing Guidepoint’s market research services and capabilities; assist in producing proposals and pricing information for large opportunities
• Other duties as required

Requirements

• 4+ years experience managing end-to-end quantitative survey research projects in a client-service context, including project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery.
• Comfort with or experience in standard types of market research (brand tracking, content/concept testing, pricing research, market sizing)
• Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred
• Skilled in Microsoft suite of products (Excel, PPT)
• Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required
• Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required
• Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency, able to modulate communication style based on client need and experience
• Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales and managing timelines for multiple projects at once
• Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes

Qualifications

• Master’s degree in a relevant field such as market research, statistics, economics, or a related field
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team

Skills

• Survey design and implementation
• Data analysis and interpretation
• Project management
• Client relationship management
• Microsoft Office Suite
• Survey programming tools (Qualtrics, Forsta)
• DisplayR or similar survey data analysis tool

Benefits

• Annual base salary range: $82,000 - $115,000 USD
• Discretionary bonus based on performance
• 15 PTO days, 10 legal holidays, and sick days
• Comprehensive medical, dental, and vision plans
• 401(k) matching up to 10%
• Life insurance, paid time-off, and parental leave plans
• Commuter benefits and a corporate gym rate
• Development opportunities through the LinkedIn Learning platform
• Free snacks and beverages in the office
• Friday happy hour and “Summer Fridays”
• Year-round corporate athletic league
• Casual work environment, team building, and other social events