Senior Market Research Analyst

What You'll Do

• Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
• Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
• Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
• Ledes market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
• Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
• Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives.
• Works cross functionally with stakeholders across the business to meet project needs.
• Creates presentations with actionable findings, insights, and recommendations to all levels of the organization.
• Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

Qualifications

• All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.