Senior Manager, Vertical Product Marketing (Industrial & Energy)

Position Summary

As an Industry Marketing Leader at TrendAI™ focused on Industrial & Energy, you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs - shaping messaging, content, and industry-specific intelligence that powers everything from field enablement to demand generation.

You will speak the language of operational continuity, plant safety, and supply chain resilience, mapping audiences' technical depth and security maturity to our platform capabilities. This role is central to deepening our relevance, differentiation, and customer trust within manufacturing, aligning our security platform to the unique risks and operating realities of industrial environments.

Key Qualifications

• Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Product marketing, vertical marketing, or GTM strategy experience strongly preferred. Direct experience with manufacturing or industrial environments highly preferred; broader experience with regulated or complex industries (financial services, healthcare, public sector) also valuable.
• Knowledge of OT environments preferred.
• Industry Acumen: Ability to quickly understand manufacturing-specific challenges, including operational continuity pressures and plant-floor realities.
• Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences - customers, analysts, executives, partners, and sellers.
• Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
• Customer-Centric Mindset: Passion for understanding manufacturing-specific customer problems and translating them into clear solution narratives.
• Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
• Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
• Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen our relevance in manufacturing.

What We Offer

• Group benefits program with health and dental coverage
• Telehealth Virtual Health Services
• Life Insurance
• Short & Long Term Disability
• Critical Illness Insurance
• Mental Health Wellness Program
• Wellness Incentive Program
• Retail Savings Programs with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups
• Competitive compensation with bonus opportunity tied to company performance
• Ongoing learning and broad technological opportunities