Senior Manager US Social Media

About the role

The Senior Manager, US Corporate Social Media plays a pivotal role in bringing Sanofi’s corporate brand to life across social channels in the United States. This position supports the corporate social media strategy across Meta, YouTube, TikTok and LinkedIn, optimizing efforts that reinforce the commitment to patients, communities, and employees while advancing business priorities. Reporting to the Head of Social Media as part of the US Communications team, the individual serves as a trusted partner to global digital counterparts and cross‑functional stakeholders. The role is hybrid, based in Cambridge, MA.

Responsibilities

• Work with internal business partners (therapeutic areas, corporate reputation, People & Culture, global counterparts) and supporting agencies to understand social media needs and help develop strategies to bring ideas to life on social channels
• Develop and execute creative content that ranges in size and format – from static graphics to videos
• Develop and own above-brand/corporate influencer playbook and process documentation, serving as a centralized resource for cross-functional teams
• Take ownership of managing US workflows in a centralized Customer Experience Management tool, including oversight of campaign set-up, adherence to processes and cross-team coordination
• Collaborate with global social media counterparts to ensure consistency and cohesiveness across global corporate channels
• Monitor campaign performance and contribute learnings to optimize future social media initiatives
• Support social media employee training and education
• Evaluate and recommend new social media formats, approaches and technologies to enhance Sanofi’s social presence

Requirements

Basic Qualifications:

• Bachelor's degree required
• 5-8+ years of experience in social media management, digital marketing, or corporate communications, with a track record of translating business goals into compelling social strategies and content
• Demonstrated success capturing and editing/producing social-first videos
• Proven track record of creative strategic thinking and execution (management of social campaigns from strategy to reporting, social-first video shooting, editing, publishing)
• Experience managing influencer partnerships and campaigns (HCPs/DOLs, patients, influencers/content creators)
• Experience with paid social amplification strategy and working alongside media/paid social teams
• Strong understanding of social channels and new/emerging formats (LinkedIn, Meta, TikTok, YouTube, Reddit) for strategic corporate storytelling
• Detail-oriented with strong project management skills to manage multiple campaigns simultaneously
• Excellent collaboration and communication skills with the ability to work across global and matrixed teams

Preferred Qualifications:

• Familiarity with social listening, analytics, or reporting tools (e.g., Sprinklr, Brandwatch)
• Experience managing content approval workflows through medical, legal, and regulatory (MLR) review processes
• Agency or in-house creative experience conceptualizing above-brand/corporate campaigns from strategic brief through execution is highly preferred
• Understanding of pharmaceutical compliance and regulatory considerations in social media is highly preferred

Benefits

• Supportive, future-focused team
• Endless opportunities to grow talent and drive your career (promotion or lateral move, at home or internationally)
• Thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact
• Wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs
• At least 14 weeks’ gender-neutral parental leave

Schedule

Hybrid role: 3 days in‑office, based out of Cambridge, MA.