Senior Manager Social Media

About the role

The Senior Manager, Social Media will lead social media strategy and execution across a diverse multi-brand portfolio. This role manages a small team, owns select social channels, partners closely with agencies and cross-functional teams, and helps build scalable processes that strengthen consumer engagement, brand relevance, and business impact.

Responsibilities

• Lead, coach, and develop Social Media Managers and Associate Managers, establishing clear goals, priorities, operating rhythms, and accountability for results.
• Translate brand and business objectives into social strategies that drive awareness, engagement, conversion, loyalty, and brand growth.
• Manage select social channels, including content planning, publishing oversight, community engagement, response management, and performance optimization.
• Partner with Brand Marketing, Communications, Media, Creative, PR, Consumer Relations, Insights, Legal, Regulatory, and agency teams to brief assets, align feedback, support campaign execution, and integrate social strategy across marketing plans.
• Build scalable planning, briefing, approval, publishing, reporting, and governance processes that support multiple brands, campaigns, and agency-created assets.
• Monitor social channels for consumer inquiries, trends, opportunities, and reputational risks, serving as the escalation point for sensitive issues.
• Define success metrics, lead performance reviews, use insights to guide decisions, and drive continuous improvement across social programs.
• Encourage experimentation, creativity, and social-first thinking that keeps brands relevant and connected to consumers.

Requirements

• Bachelor’s degree or equivalent experience required.
• Minimum of 7 years’ experience in social media strategy, channel management, community management, content planning, and performance optimization.
• Experience leading and developing direct reports, including managers and/or associate managers.
• Strong understanding of social platforms, consumer engagement, social listening, content governance, and emerging trends.
• Experience managing social media across a multi-brand portfolio or complex business environment preferred.
• Demonstrated ability to partner with agencies and cross-functional teams to brief work, review assets, align feedback, and support execution.
• Strong communication, judgment, stakeholder management, process development, and brand voice management skills.

Skills

• Builds effective teams through coaching, feedback, development planning, and clear performance expectations.
• Creates a culture of empowerment, accountability, collaboration, and continuous improvement.
• Influences cross-functional partners and aligns stakeholders across brand priorities, business needs, and emerging opportunities.
• Balances enterprise-level strategy with brand-specific needs, cultural moments, risk considerations, and execution requirements.

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

Pay

Salary Range: $102,000 - $142,800 Annual Bonus Eligibility