Senior Manager, US Home Care Marketing

Job Description

Essential Duties and Position Responsibilities:

• Build and manage Marketo programs: segmentation, dynamic content, nurture streams, progressive forms, lead scoring, and email deliverability tailored for Veterans and the VA care ecosystem.
• Analyze digital campaign effectiveness in reaching target customers and driving behavior leading to conversion.
• Partner with the government sales team to support VISN and VAMC awareness, referrals, and patient education journeys linking digital touchpoints to care pathways and product adoption.
• Collaborate across HC marketing teams to develop clinician marketing campaigns targeted for the government channel.
• Serve as Adobe Marketo Engage super user for the UCC HC business (including both B2B and B2C modules).
• Maintain data hygiene and CRM alignment (e.g., Salesforce); establish multi touch attribution and granular reporting on pipeline and downstream outcomes.
• Contribute to the development and execution of the e-Commerce strategy for growth products including through the Amazon and Walmart marketplaces as well as other strategic e-commerce partners.
• Lead SEO/SEM, product feed management and content velocity using industry best practices to drive e-commerce platform growth and minimize channel conflict with the DTC business.
• Implement robust analytics and attribute to inform site / listing improvements.
• Recommend and execute portfolio expansion strategy within e-commerce channels.
• Support annual strategic planning and marketing plan development.

DME Channel Growth

• Develop resources to support execution of the DME channel strategy: partner recruitment, onboarding, co-marketing, and ongoing partner enablement (training, clinical tools, merchandising assets).
• Collaborate with Market Access on coding (HCPCS), coverage, and reimbursement strategy; equip DMEs with compliant claims documentation, prior authorization resources, and appeals support.
• Drive pull-through marketing to prescribers, case managers, and discharge planners; create sell in/sell through playbooks and measure partner performance (sell through, order frequency, returns).
• Partner with Quality and Customer service to resolve complaints and warranty claims from DME and distributor partners.
• Measure/track and report claims acceptance rates, denial reasons, and cycle time in partnership with DME partners and spotlight insights back into digital and content strategy.

Experience & Education

Bachelor’s degree required, MBA preferred. Advanced degree in a healthcare, business, or economics related discipline is preferred.

Minimum 5 years’ work experience in commercial roles (medical device, pharmaceutical or healthcare consulting experience is preferred).

Digital marketing experience is highly preferred.

Experience within government channels and/or e-commerce is preferred.

Knowledge And Skills

• Ability to work independently and manage multiple priorities in fast-paced environment.
• Demonstrate mental agility and the ability to learn new concepts quickly.
• Organized, process-oriented, and collaborative.
• Internally motivated, action-oriented, and drive for results.
• Demonstrate effective analytical and problem-solving skills and the ability to translate data into insights and actionable recommendations that drive business impact.
• Experience managing large amounts of data, including collecting, compiling, and analyzing statistical information from internal and external databases.
• Must have strong presentation and writing skills, and ability to communicate complex concepts to varied cross-functional audiences effectively.
• Proficient in Microsoft Office products, with emphasis on Excel, Power BI, PowerPoint, and Word.
• Travel required (10-20%).

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Required Skills

• Bachelor’s degree required.
• Advanced degree in a healthcare, business, or economics related discipline is preferred.
• Minimum 5 years’ work experience in commercial roles (medical device, pharmaceutical or healthcare consulting experience is preferred).
• Digital marketing experience is highly preferred.
• Experience within government channels and/or e-commerce is preferred.

Additional Information

Primary Work Location: USA GA - Covington BMD

Additional Locations: Not specified

Work Shift: Full-time

Remote or field-based positions: Not specified

Employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.