Senior Manager, US FMB Innovation

Position Location

New York / Chicago

Role Responsibilities

• Develop and maintain a multi-year Flavored Malt Beverage (FMB) innovation strategy and pipeline, identifying priority consumer needs, occasions, demand spaces, formats, price tiers and propositions required to drive incremental portfolio growth.
• Lead a broad variety of Ready to Drink innovation projects focused on the FMB segment including planning and prioritizing resources to execute agreed upon timelines.
• Lead development of FMB’s including concept development, brand identity, positioning, and in-market asset development for all consumer touchpoints.
• Manage a cross functional team to deliver projects efficiently and effectively, from initial ideation, through concept development, liquid and packaging design, to commercialization in market.
• Work closely with key marketing and consumer insights partners to inspire and facilitate development of products that target emerging and unmet consumer needs.
• Direct and influence the R&D product and packaging teams to develop excellence in taste delivery and pack presentation.
• Monitor consumer trends in needs, occasions, flavors and drink experiences, and recommend activities and projects to maintain our position within the Beverage Alcohol industry.
• Lead post-launch performance reviews to identify drivers of success and failure, recommend optimization, expansion or discontinuation, and systematically feed learnings into future innovation.
• Champion innovation excellence by continuously improving tools, processes, decision criteria and ways of working to increase innovation quality, speed, learning and commercial success.

Qualifications & Experience

• 7 years Consumer Marketing or Brand innovation experience or a similar amount of solid experience in a related field.
• Experience in Flavored Malt Beverages, Beer, or RTD required.
• BA required, (MBA preferred).
• Excellent interpersonal skills, with ability to communicate effectively in a multicultural, cross functional organization and a strong ability to develop and foster internal and external partnerships.
• Self-starter, flexible and comfortable working in unstructured environment, and able to manage multiple priorities effortlessly.
• Passionate and determined, committed to delivering projects on-time and above expectations.
• Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership.
• Resourceful, with a problem-solving attitude and willingness to think creatively to reach resolutions.
• Collaborative and able to build bridges across cross-functional teams and geographies; more specifically strong communicator, active listening skills, ability to listen for feedback and validate and address concerns; and excellent influencing and presentation skills.

Salary Range

$155,000-$165,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of the NY Location. While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.