Senior Innovation Manager

We are the VMS Co-Op, a group of fast-growing companies in the Vitamins, Minerals, and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants, and future acquisitions. This position is based at OLLY.

About the role

We’re seeking a Senior Innovation Manager to execute OLLY’s innovation strategy and drive growth for the next decade. This pivotal role sits at the intersection of breakthrough trends, consumer insight, and science/technology. You’ll own the innovation funnel, manage a pipeline of projects, and launch disruptive products in the health, wellness, and beauty space. This role reports to the VP of Brand Strategy & Innovation.

Responsibilities

• Execute the innovation strategy by launching a disruptive innovation funnel for 2027–2030+, including big bets and baseline extensions.
• Manage the pipeline of projects, move them through stage gates, commercialize, and launch innovations year-on-year for national and custom retail partners.
• Deliver innovation that sticks—identify, explore, and drive white-space innovation in partnership with the VP and cross-functional teams.
• Contribute to the innovation strategy as a core team member.
• Create innovation and category stories for strategic customers across brick-and-mortar and e-commerce.
• Partner with Brand Strategy, Marketing, Insights, Finance, and eCom to develop innovations that meet business goals.
• Influence the broader Brand team on long-term brand and innovation strategy, identifying key growth accelerators.
• Contribute to company culture and improve life at OLLY.

Requirements

You’re a passionate brand builder who thrives in a dynamic, fast-changing environment. You’re data-driven, translating numbers into actionable insights, and a strategic thinker who collaborates across teams. You stay ahead of health and wellness trends, excite about foresight and white-space innovation, and are committed to driving innovation-led growth.

Qualifications

• 5–12 years of brand experience in innovation and strategy within the CPG industry.
• Proven track record of creating new markets, categories, and launching disruptive innovation year-on-year.
• Ability to collaborate across functions and adapt quickly to new opportunities.
• Strong analytical skills and experience with syndicated data (e.g., IRI Unify).
• Ability to translate data into actionable growth insights.
• Experience working with all customer channels, including e-commerce.
• Proficiency in storytelling via PowerPoint and data analysis in Excel.
• Energy, passion, and a drive to build a transformational brand.
• Leadership skills to develop and mentor teams.
• MBA preferred but not required.

Pay

The base pay range for this position is $147,000 to $161,700. Compensation is determined based on geographic location and experience, with the final offer reflecting these factors within the posted range.

Benefits

• 100% employer-paid premiums for employee-only medical, dental (including orthodontics), and vision insurance.
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year.
• 100% paid parental leave, fertility, and adoption benefits.
• Annual bonus.
• 401(k) plan with employer match.
• Hybrid work stipends (wellness, cell phone).
• Free product.

Schedule

Full-time, exempt (salary). Remote within the USA.

Candidates must be authorized to work in the United States without sponsorship.