Senior Manager, US Communications (Drunk Elephant)

About the Role

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO, and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez, and Tory Burch.

The Senior Manager, US Communications will develop and manage tactics that ladder up to the brand’s longstanding influencer strategy to increase brand awareness. This includes expanding and deepening influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content, and retailer moments. The role relies on industry relationships and analytics to inform and develop tactics to meet goals and KPIs.

Drunk Elephant is comprised of a team deeply committed to the idea that skin is skin, and everyone deserves happy, healthy skin (and hair). The team values transparency, kindness, and the notion that skincare should be fun and satisfying.

Responsibilities

• Earned:
  • Foster strategic relationships with influencers and agents, sharing Drunk Elephant’s philosophy.
  • Research emerging platforms to scale influencer outreach.
  • Develop strategy around additional influencer categories outside traditional “beauty influencers” (e.g., makeup artists, dermatologists, estheticians, celebrities).
  • Partner with trade marketing and retailers to engage retailer-specific influencers.
• Paid:
  • Act as subject matter expert on paid content, including platform changes, high-performing creators, and emerging platforms.
  • Partner with the Executive Director to develop briefs for paid initiatives and ensure cohesive brand messaging across Global/US Marketing, Paid Media, and Social Media.
  • Negotiate contracts for paid opportunities.
  • Develop holistic paid/earned strategy.
• Media Relations & Strategy:
  • Develop US press strategies for breakthrough brand storytelling.
  • Maintain proactive relationships with top-tier beauty editors, journalists, and industry contacts.
  • Manage media lists and press outreach to secure high-impact earned coverage across print, digital, and broadcast media.
• Events:
  • Develop influencer activations in tandem with Global Communications to increase brand awareness during key launch moments.
  • Create activation strategy during non-launch moments to maintain momentum in the influencer space.
• Reporting:
  • Help establish KPIs and analyze Tribe reporting for areas of opportunity.
  • React proactively to trends and prepare strategy to maintain conversation during non-launch moments.
  • Apply trends in and out of beauty to strategy.
  • Communicate notable trends, up-and-coming creators, or emerging platforms to executives.
  • Prepare reporting on paid tactics.
• Forecasting and Budget:
  • Develop annual product forecasts.
  • Track budgets.
• Administrative Support:
  • Assist in creating engaging multi-media presentations for global brand meetings, conferences, and executives.
  • Increase departmental efficiencies by implementing new processes (e.g., tracking systems, forecasts).

Requirements

• 5-8 years of experience in Influencer Engagement, Communications/PR, and/or Social Media.
• Experience with influencer management platforms (e.g., Tribe Dynamics) and office tools (e.g., Microsoft Office suite).
• Strong relationships within the industry, including beauty editors, influencers, influencer agencies, and makeup artists.
• Passion for beauty and fluency in social media platforms and trends.

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

Pay

Salary: $109,920 - $164,880 per year. The base pay for this position may vary based on geographic location. Actual base pay offered will be based on job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer participation in our bonus program and a full range of competitive benefits.