Senior Manager, Strategy & Partnership Development
The Opportunity
Allied Sports is seeking a Senior Manager of Strategy to drive sponsorship sales and talent marketing efforts. This role sits at the intersection of data, storytelling, and dealmaking, developing strategic frameworks, presentations, and market insights.
What You'll Do
- Develop go-to-market strategies for sponsorship sales across Properties and Athletes
- Build tailored sponsorship packages and narratives aligned to brand objectives
- Partner with sales teams to identify and prioritize new revenue opportunities
- Serve as a strategic advisor to client partnership teams
- Leverage analytics to inform outreach with consumer, category, and cultural insights
- Create high-impact pitch materials for competitive opportunities
- Identify upsell opportunities within existing and prospective deals
- Stay current on athlete marketing, NIL trends, and social benchmarks
- Participate in client and prospect conversations as a strategic lead
- Research and develop new business targets, categories, and partnership ideas
- Lead and contribute to brainstorms with actionable, insight-driven concepts
- Manage multiple projects in a fast-paced, deadline-driven environment
What You'll Bring
- 5–8 years of experience in sports marketing, sponsorship sales, or talent marketing
- Proven success developing partnership strategies for high-value deals
- Strong analytical and storytelling skills, with the ability to translate data into insights
- Excellent writing and presentation skills, with experience building persuasive materials (e.g., PowerPoint, Google Slides)
- Confident communicator with experience presenting to senior stakeholders
- Client-facing experience with ability to build and maintain relationships
- Proactive, solutions-oriented mindset with strong project management skills
- Detail-oriented with a commitment to high-quality deliverables
- Able to manage multiple priorities in a fast-paced environment
- Willingness to travel and work non-traditional hours as needed
Considerations
- Base salary: $90K–100K annually + Bonus Potential
- Hybrid schedule: 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri)
Who We Are
Allied Sports was founded in 2019 with a mission to lead modern marketers as storytellers. We are an independent, full-service agency operating from the Allied Global Marketing network. Our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Allied Sports was named one of the Best Places to Work in Sports by Sports Business Journal in 2023 and 2024, and among the Best Employers in Sports by Front Office Sports in 2024.
We believe in our values: Driven, Versatile, Meticulous, Real, and One. We reinforce these values weekly during our all-company meetings.
Our office is located in New York, NY.