Senior Manager, Social Media Marketing (1319)

About the Role

The Senior Manager, Social Media Marketing will lead the strategy, development, execution, and measurement of organic social media across the Watches of Switzerland Group, market leaders in the retail luxury timepiece and jewelry categories. This role will directly oversee organic social media accounts for Watches of Switzerland, Mayors, and Betteridge, while partnering cross-functionally to support organic social content and strategy for Analog:Shift, Hodinkee, and Roberto Coin. The individual will be responsible for creating cohesive, elevated, and on-brand organic social media assets that advance both brand and commercial objectives across the portfolio. The role requires a strategic yet hands-on leader who can translate business priorities, brand stories, product launches, events, partnerships, and retail moments into compelling digital narratives.

Responsibilities

• Lead organic social media strategy and execute high-quality content across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms.
• Manage multi-brand content calendars, campaign planning, asset development, and cross-functional workflows.
• Connect content strategy to business objectives, including awareness, engagement, traffic, client acquisition, retention, event support, and sales enablement.
• Interpret social and digital content performance data and turn insights into action.
• Collaborate with creative teams, agencies, production partners, influencers, creators, vendors, and senior stakeholders.
• Balance brand-building and commercial priorities while managing multiple initiatives and deadlines.

Requirements

• 5-8+ years of experience in social media, digital content, editorial, brand marketing, or integrated marketing, preferably within luxury, fashion, jewelry, watches, retail, or lifestyle categories.
• Proficient in social media management platforms such as Emplifi, Dash Hudson, Sprout Social, or similar.
• Strong understanding of luxury brand storytelling, visual standards, content production, and audience engagement.
• Excellent writing, editing, briefing, and presentation skills.
• Strong analytical and data-driven decision-making skills.
• Highly organized project manager with the ability to prioritize multiple initiatives and meet deadlines.
• Experience working with creative teams, agencies, production partners, influencers, and senior stakeholders.

Skills

• Strategic content planning and channel management
• Luxury brand sensibility and visual storytelling
• Cross-functional collaboration and stakeholder management
• Strong editorial judgment and attention to detail
• Creative problem-solving and resourcefulness
• Leadership, ownership, and calm execution in a fast-paced environment
• Passion for watches, jewelry, luxury retail, culture, design, and storytelling (preferred)

About Us

We're a global retailer employing nearly 3,000 people across the UK and the United States. Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.

Benefits

• Competitive earnings
• Medical, dental, life, and disability benefits
• Comprehensive, ongoing training
• Career growth potential
• Generous staff purchase discounts