Senior Manager, Shopper Insights

Responsibilities

• Develops and executes the shopper insights strategy and roadmap for assigned Mass channel customers and categories, aligning initiatives with business and retailer growth objectives.
• Anticipates emerging shopper, retailer, and marketplace trends and translates insights into strategic recommendations that drive category growth and competitive advantage.
• Prioritizes shopper insights initiatives based on business impact, strategic value, and organizational priorities.
• Partners with Sales, Category Management, Business Units, eCommerce, and Analytics to integrate shopper insights into business planning and customer strategies.
• Influences cross-functional decisions by translating complex shopper and marketplace data into clear business implications, opportunities, and recommendations.
• Supports innovation, assortment optimization, promotional strategy, and activation planning through shopper-centric insights.
• Leads shopper insights strategy during customer engagements, joint business planning sessions, and category reviews by delivering compelling, insight-based business narratives.
• Builds trusted relationships with internal and external stakeholders to strengthen retailer partnerships and advance strategic business objectives.
• Evaluates business opportunities, risks, and tradeoffs to recommend strategies that maximize growth and shopper value.
• Challenges assumptions and advocates for data-driven decisions that improve business performance and customer outcomes.
• Serves as the subject matter expert for shopper insights within assigned channels and categories.

Qualifications

• Bachelor's degree in business, Marketing, Finance, or a related field, or an equivalent combination of education and relevant work experience.
• 8+ years of progressively responsible experience in Shopper Insights, Consumer Insights, Category Management, Sales Analytics, or a related consumer packaged goods, retail, or brokerage environment.