Senior Manager, SEO/GEO Program

About the role

We are looking for a Head of SEO/GEO to own our organic and AI search programs across all three brands. This is a senior leadership role at the intersection of technical SEO, generative engine optimization (GEO), content strategy, and cross-functional influence.

Program Strategy

• Set the SEO and GEO roadmap across all three brands, balancing resources against very different competitive landscapes and content maturity levels
• Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model
• Lead BOFU prioritization: comparison pages, features pages, industry and sub-industry pages are the highest-leverage surface in the program and require sustained strategic attention
• Define how the team and agencies work together - briefing, accountability, and the quality bar for what goes live
• Own the content strategy framework - what gets built, what gets refreshed, what gets cut - and drive the program toward a more dynamic, signal-driven model

Generative Engine Optimization (GEO)

• Own ServiceTitan's AI search visibility strategy across Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven surfaces
• Lead the prompt tracking and citation monitoring program - translating AI visibility data into actionable content and off-page recommendations
• Direct the off-page GEO program including digital PR, earned media, and citation density building - and make the case for appropriate budget allocation toward these channels
• Stay at the front edge of how AI search is evolving in B2B SaaS and bring a clear point of view back to the team and to leadership

Attribution and Reporting

• Own how the organic and GEO program is measured and reported - building a narrative that connects visibility to pipeline in a world where clicks alone no longer tell the full story
• Lead the cross-functional work needed to improve how organic influence is captured across the buyer journey
• Present program performance to VP and CMO-level audiences with clarity and commercial grounding

Team and Agency Leadership

• Manage and develop two direct reports responsible for SEO operations and multi-brand execution
• Own relationships with all agency partners across content production, technical SEO, link building, digital PR, and GEO - including strategic direction, performance accountability, and contract management
• Build strong cross-functional relationships with web, demand gen, product marketing, and brand creative to ensure SEO and GEO recommendations actually get implemented