Senior Manager, Sales & Account Management - eCommerce

About the role

This role is the engine behind Coca-Cola’s eCommerce growth—owning online merchandising and execution, accelerating conversion, and driving share across Amazon and key online retailers.

Responsibilities

• Own end-to-end online merchandising and execution across Amazon and key eCommerce partners
• Lead catalog accuracy, governance, and SKU setup (including compliance attributes like deposits/handling)
• Optimize product detail pages (PDPs) to maximize visibility and conversion
• Execute launches, promotions, and seasonal moments with best-in-class online merchandising
• Audit and resolve issues across content, listings, and asset deployment
• Define and execute keyword and SEO strategy in partnership with Commerce and Marketing
• Improve organic rankings and share of search through continuous optimization
• Leverage data to refine titles, content, and backend keywords
• Track and optimize core KPIs: content compliance, availability, traffic, and conversion
• Identify gaps and lead test-and-learn initiatives to unlock growth
• Build scalable tools, templates, and governance to drive operational rigor
• Upskill teams and embed eCommerce merchandising best practices across the organization
• Monitor competitive insights and emerging trends across key platforms
• Translate insights into clear, actionable growth opportunities
• Strategically serve as the eCommerce expert within the account team
• Partner with Bottlers, Distributors, Brokers, and customers to deliver joint business plans
• Ensure flawless execution of programs across the system

Qualifications & Requirements

• Bachelor's degree in business, marketing, or a related field (preferred)
• Minimum of 3 years in eCommerce, with experience in online merchandising, digital shelf, SEO, SEM and Content
• Experience with top retailer platforms such as Amazon, Walmart, Instacart, Salsify, Nielsen IQ, Commerce IQ is a plus
• ECommerce Sales Expertise: Demonstrated ability in managing large and complex eCommerce catalogs and driving performance within mid-to-large account portfolios
• Stakeholder Management: Strong experience collaborating with multiple stakeholders across distributed business systems, coupled with a proven ability to build strategic customer plans and promotional programs
• Drive for Results: Self-motivated with exceptional organizational skills and a strong passion for achieving measurable impact
• Communication: Excellent written and verbal communication skills. Must effectively present complex data and strategies in a clear and compelling manner