Senior Manager, Retail Media - Search Strategist

About the role

We are looking for a strategically minded and analytically driven Account Manager for our Retail Media practice to provide strategic oversight and guidance on retail media search campaigns for key client accounts. This position focuses on developing and executing best-in-class search campaign strategies across retail media networks while maintaining strong client partnerships. You will have the opportunity to be part of a growing business unit focused on driving measurable business impact through innovative retail media search strategies, in the context of a data-driven approach. We are seeking experienced, self-motivated and passionate professionals with deep retail media search expertise who want to drive retail media excellence and deliver exceptional client value in a rapidly evolving industry. This position reports to the Group Director, Retail Media.

Location: USA – Remote – Texas – Central Time | Brand: Iprospect | Time Type: Full time | Contract Type: Permanent

Responsibilities

• Serve as the strategic lead for retail media search campaigns for assigned accounts, including: Developing comprehensive retail media search strategies aligned with client business objectives and KPIs
• Providing strategic oversight and direction on search campaign planning, optimization, and performance
• Guiding bid strategy, keyword strategy, and audience targeting recommendations for search campaigns
• Partnering with execution teams to ensure search strategy is properly implemented
• Provide strategic account management and client leadership, including: Serving as the primary point of contact and strategic partner for key retail media accounts
• Translating client business objectives into data-driven search campaign strategies
• Conducting regular strategy reviews and business performance updates with clients
• Identifying opportunities to expand retail media search investments and test new channels/tactics
• Managing client expectations and ensuring alignment on campaign direction and results
• Develop and communicate strategic insights and recommendations, including: Performance analysis and reporting on search campaign results with actionable insights for improvement
• Competitive benchmarking and market trend analysis to inform search strategy
• Identification of optimization opportunities within existing search campaigns
• Collaboration with analytics team to measure search campaign impact and ROI
• Provide strategic guidance on search campaign execution, including: Oversight of day-to-day search campaign setup, launch, and optimization
• Review and approval of campaign details, audiences, assets, and messaging before activation
• Escalation point for search-related strategic questions, platform issues, and tactical challenges
• Mentoring of execution teams on best practices in retail media search
• Proactively identify efficiencies and growth opportunities, including: Opportunities to optimize search workflows and processes
• Cross-sell opportunities within existing accounts
• New retail media search channels or tactics aligned to client goals
• Demonstrate exceptional communication and relationship skills, managing client relationships and internal stakeholder expectations with both written and verbal updates

Qualifications

• 4-5+ years of experience in media planning/buying roles, with