Senior Retail Media Manager

About the role

Jellyfish is seeking a hands-on, client-facing Senior Manager to serve as the day-to-day platform lead for Target Roundel and Criteo on a major, high-visibility household brand account. You will own campaign strategy, activation, and performance narrative across sophisticated non-Amazon retail media networks, building and defending a point of view with clients while treating budget governance and operational hygiene as core to the craft.

This role requires a high degree of self-direction. You will receive clear scope and priorities, then run your platforms end-to-end: managing your own workload, anticipating client and account leadership needs, and escalating with solutions rather than open questions.

Responsibilities

• Target Roundel leadership: Serve as primary platform owner for Target Roundel (Target Product Ads/self-service), including campaign architecture, budget pacing, bid strategy, keyword and targeting strategy, and tentpole event planning (e.g., Circle Week).
• Criteo portfolio management: Manage self-service Criteo activation across Lowe’s, Costco, and Best Buy, including cross-retailer budget allocation, campaign structure, and performance analysis.
• End-to-end ownership: Run platforms and workstreams with limited day-to-day oversight: set priorities against account goals, maintain flawless organization across campaigns, budgets, timelines, and client deliverables, and keep stakeholders informed.
• Client management leadership: Lead the full client management rhythm for your platforms, including agenda-setting, status ownership, expectation management, proactive risk flagging, and follow-through on commitments.
• Client-facing accountability: Present performance, insights, and recommendations directly to client stakeholders in weekly and monthly forums, serving as a trusted, credible voice.
• Budget governance and financial hygiene: Own budget pacing, spend caps, flight dating, and billing reconciliation. Proactively identify and escalate discrepancies (misbilled activity, platform outages, attribution gaps) and manage make-good and credit conversations with retailer partners.
• Cross-retailer measurement and insight: Translate retailer-specific results into a coherent cross-retailer story, including portfolio-level budget recommendations, incrementality perspective, and category/competitive context.
• Retailer partner management: Build and maintain relationships with retailer partner teams (Roundel account leads, Criteo account strategists) to unlock betas, secure support, and resolve issues quickly.
• Process and team leverage: Document campaign structures, naming conventions, QA checklists, and optimization cadences to ensure the account runs on process, not tribal knowledge. Provide direction and quality control for offshore/execution support resources.
• Planning and strategy support: Contribute to annual and quarterly planning, new product launch support plans, and test-and-learn roadmaps in partnership with account leadership.

Requirements

• 5+ years of experience specifically in retail media. General paid search, programmatic, or paid social backgrounds without meaningful hands-on retail media network experience will not be considered.
• Hands-on, in-platform experience with the following, in priority order:
  • Target Roundel (TPA/self-service) – required
  • Criteo self-service – strongly preferred
  • Walmart Connect – a meaningful plus
  Amazon-only experience does not meet this requirement.
• Exceptional organizational command: structured trackers, documented processes, clean campaign taxonomies, and reliable follow-through. Nothing falls through the cracks.
• Proven self-direction at a senior level: ability to own platforms or workstreams where you set the plan, execute it, and report up without waiting for task assignment.
• Genuine understanding of client and campaign management: owning the operating rhythm, managing expectations, connecting platform activity to client objectives, and leading conversations.
• Demonstrated experience owning client-facing communication: leading performance readouts, defending recommendations, and managing expectations under scrutiny.
• Strong command of budget management fundamentals: pacing, caps, flighting, invoice reconciliation, and spend/billing discrepancy resolution.
• Advanced Excel and analytical skills; ability to transform platform exports into executive-ready narratives.
• US-based with availability to work core US business hours (Central or Eastern time zone preferred).

What Sets You Apart

• Familiarity with Skai, Pacvue, or similar retail media management platforms.
• Direct experience managing Roundel through a major tentpole event (Circle Week, holiday) at meaningful spend levels.
• Experience navigating retailer credit/make-good processes or platform outage remediation.
• Experience working with distributed or offshore execution teams, providing clear briefs and quality control.
• Experience with reporting/visualization tools (Tableau, Looker, or similar).
• Category experience in home care, home appliances, or durable goods.
• Familiarity with retail media measurement nuances: attribution windows, in-store vs. online attribution, and dual-seat/duplication risks.

Pay

$85,000 – $110,000