Senior Manager, Professional Marketing

About Obagi

Obagi Cosmeceuticals is an industry‑leading dermo‑cosmetic brand with a 35+‑year legacy backed by science and innovation. The company provides transformational skin‑care products and is widely recognized by U.S. dermatologists and plastic surgeons for its clinical excellence. Obagi operates as an innovative, global, omni‑channel luxury consumer products business, distributing to physicians, wholesale partners, retail outlets, Amazon, and direct‑to‑consumer channels. Its mission is to create a global, best‑in‑class multi‑brand, multi‑category portfolio and redefine the future of skincare.

About the role

Obagi is seeking a strategic and execution‑driven Senior Manager of Professional Marketing to lead marketing efforts targeting dermatologists, plastic surgeons, medical spas, aestheticians, and other healthcare professionals (HCPs). The role owns the professional channel strategy end‑to‑end—from KOL and dermatologist partnerships to the development of sell‑thru tools that drive product education, in‑office recommendation, and consumer conversion at the point of care. This high‑visibility position requires both strategic planning and hands‑on execution of brochures, in‑office displays, training materials, and HCP engagement programs.

Professional Marketing Strategy

• Develop and lead the annual professional marketing strategy, aligning with overall brand and business objectives.
• Identify growth opportunities within the professional/medical channel (dermatology practices, med spas, plastic surgery offices, aesthetician networks).
• Partner cross‑functionally with Sales, R&D, Regulatory, and Brand Marketing to ensure cohesive go‑to‑market execution.
• Own the professional marketing budget, ensuring efficient allocation across programs, tools, and events.
• Adapt and apply brand positioning, messaging frameworks, and brand voice for physicians, NPs, and estheticians, ensuring alignment with the master brand strategy.

KOL, Dermatologist & HCP Partnerships

• Build and manage relationships with key opinion leaders (KOLs), dermatologists, and other HCPs to support product credibility, education, and advocacy.
• Coordinate KOL engagement for product launches, clinical education, congress presence, and content development (case studies, testimonials, social/digital content).
• Manage speaker programs, advisory boards, and HCP councils.
• Represent the brand at key dermatology/aesthetics conferences and industry events (e.g., AAD, ASDS, IMCAS, Vegas Cosmetic Surgery).

Sell‑Thru Tools & Merchandising

• Lead the strategy, development, and production of professional sell‑thru materials, including consumer‑facing brochures, in‑office displays, testers, merchandising units, patient consultation guides, treatment protocol materials, and digital assets for practice websites and patient portals.
• Partner with creative/design teams and external agencies to ensure materials are on‑brand, clinically accurate, and compliant.
• Continuously evaluate and refine sell‑thru tools based on field feedback and performance data.

Training & Field Enablement

• Collaborate with Sales and Education teams to develop training content that equips reps and practice staff to sell‑in and sell‑thru effectively.
• Support the development of clinical/educational content used in HCP‑facing selling materials.

Compliance & Cross‑Functional Coordination

• Ensure all professional marketing materials go through appropriate Medical, Legal, and Regulatory (MLR) review processes.
• Stay current on industry regulations (FDA, FTC) related to professional and HCP marketing claims.

Requirements

• Bachelor’s degree from an accredited university; MBA preferred but not required.
• 6‑9+ years of relevant professional marketing experience, preferably within the aesthetics, skincare, hair, or medical device space.
• Strong organizational and project‑management skills with attention to detail; ability to work under pressure to meet deadlines.
• Exceptional analytical and critical‑thinking abilities.
• Comfortable operating in a fast‑paced, ever‑changing environment; thrives in ambiguity and adapts quickly.
• Passion for creative problem solving and a positive, energetic attitude.

Physical Requirements

• Lifting, carrying, push/pull, sitting/standing (in place), on feet, walking, bending, turning/twisting, kneeling, squatting, crawling, climbing, reaching (out/up), grasping, wrist turning, pinching, finger manipulation.
• Hearing and talking.
• Working with a computer for eight hours.
• Working in close quarters.
• Communicating over the telephone for eight hours.

Pay

Starting Salary: $150,000+ DOE