Senior Manager, Product Marketing - CRM for Banking

Responsibilities

• Own and articulate the product narrative for the banking CRM offering, focusing on buyer outcomes
• Drive product release cycles and market launches in alignment with the financial services operations roadmap
• Create compelling sales messaging and positioning for the banking CRM offering
• Support banking sales cycles with expert positioning and strategic insights
• Translate competitive landscape analysis into clear differentiation for buyers

Qualifications

• 7+ years in B2B product marketing with a focus on banking or financial services technology
• Strong experience in product marketing, including positioning frameworks and messaging
• In-depth knowledge of banking, from customer journeys to regulatory issues
• Pioneered experience in driving pipeline and adoption through cross-functional collaboration
• Expert at simplifying complex banking technology for executive buyers
• Demonstrated incorporation of AI into marketing workflows in the past year
• Effective at influencing diverse teams without direct authority

Benefits

• Health plans including flexible spending accounts
• 401(k) plan with company match
• Employee stock purchase plan
• Flexible time away plan and family leave programs