Senior Manager Portfolio Marketing

About the role

The Senior Manager, Portfolio Marketing, leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, emerging technologies, and megatrends. This role serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring the breadth of UL Solutions' offerings is represented through compelling portfolio marketing initiatives that support enterprise growth objectives.

In alignment with enterprise-defined business Key Performance Indicators (KPIs), this position develops and deploys portfolio marketing strategies that position UL Solutions as a trusted leader and connect its products, services, software, and solutions to relevant market opportunities. The role provides strategic direction for portfolio positioning, customer and market insights, messaging, thought leadership, content strategy, and portfolio campaign development.

Responsibilities

• Develop and execute portfolio marketing strategies that align the UL Solutions portfolio to strategic industry verticals, customer challenges, emerging technologies, and megatrends.
• Lead the development of integrated portfolio campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio.
• Translate customer needs, market trends, competitive insights, and emerging opportunities into portfolio marketing priorities, campaigns, and thought leadership initiatives.
• Define portfolio positioning, messaging frameworks, and market-facing narratives that communicate the value of the UL Solutions portfolio in a clear and compelling manner.
• Collaborate with Brand Activation, COU Marketing, Field Marketing, Communications, Digital Marketing, Product Management, and Sales to ensure alignment across enterprise, portfolio, and offering-level marketing activities.
• Establish portfolio thought leadership strategies that reinforce UL Solutions' expertise and credibility across priority industry verticals and megatrend themes.
• Lead the development of customer, buyer, and market insights, including audience segmentation, buying committee understanding, and customer journey analysis, related to priority industry verticals and megatrends.
• Manage and develop the Portfolio Marketing team, including prioritization of resources, capability development, performance management, and execution of portfolio marketing initiatives.
• Establish portfolio marketing measurement frameworks and monitor performance across awareness, engagement, consideration, and related business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering, Science, Technology, Sustainability, or a related field; Master's degree preferred.
• 8-10 years of experience in portfolio marketing, strategic marketing, brand marketing, product marketing, commercialization, or related disciplines.
• 5+ years of experience leading and developing high-performing marketing teams in a global, matrixed organization.
• Proven experience developing and executing integrated marketing strategies, thought leadership initiatives, and multi-channel campaigns.
• Experience developing portfolio positioning, messaging frameworks, and market-facing narratives for complex products, services, software, and solutions.
• Strong understanding of customer segmentation, buyer personas, buying committees, customer journey mapping, and market research methodologies.
• Demonstrated ability to translate market insights, industry trends, and customer needs into effective marketing strategies and campaigns.
• Experience collaborating and influencing across Marketing, Communications, Sales, Product Management, and senior leadership teams.
• Strong business acumen, strategic thinking, analytical, and problem-solving skills.
• Excellent presentation, written, verbal communication, facilitation, stakeholder management, and project leadership skills.

About UL Solutions

UL Solutions has been pioneering change since 1894 and continues to lead the way in safety science. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams influence billions of products, services, software offerings, and more. We break things, burn things, and conduct experiments—all in the name of safety science. This role is critical to our mission, as none of our work could happen without passionate individuals driving our vision.

At UL Solutions, we empower our customers to keep the world safe by thinking ahead, investing in training, and fostering innovation. We help build a better future where everyone benefits. Join us to be at the center of safety science and make a meaningful impact on the world.

As a member of our safety science community, you’ll collaborate with bright minds from diverse backgrounds, bringing unique perspectives to deliver real change. This is more than a job—it’s a calling to use your expertise and passion to create a more secure, sustainable world today and for future generations.

Benefits

• Estimated salary range: $165,000 to $185,000 USD, based on job-related knowledge, skills, experience, and geographical location.
• Eligible for annual bonus compensation with a target payout of 20% of the base salary.
• Health benefits: medical, dental, and vision coverage.
• Wellness benefits: mental and financial health support.
• Retirement savings: 401K plan commensurate with local standards.
• Paid time off: 15 vacation days, 12 personal/holiday days, and 72 hours of sick time annually.

About the Team

Our team drives the growth of UL Solutions by sharing our brand stories and campaigns with the world. While we may not develop smart homes or inspect iconic landmarks, we tell the stories behind them. Our full-service team, including award-winning in-house creatives, collaborates to connect with people globally and highlight how UL Solutions is shaping a safer world through innovation.

Join us to spread the word about an organization at the forefront of innovation, working to create a safer, more sustainable future.