Senior Manager Portfolio Marketing

About the role

The Senior Manager, Portfolio Marketing, leads the Portfolio Marketing team in developing and executing strategies, narratives, thought leadership, and campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio across strategic industry verticals, emerging technologies, and megatrends.

Serves as the bridge between enterprise brand strategy and COU marketing activities, ensuring the breadth of UL Solutions' offerings is represented through compelling portfolio marketing initiatives that support enterprise growth objectives. Manages and directs the efforts of the Portfolio Marketing team to align with enterprise-defined business Key Performance Indicators (KPIs), positioning UL Solutions as a trusted leader and connecting its products, services, software, and solutions to relevant market opportunities.

Responsibilities

• Develop and execute portfolio marketing strategies that align the UL Solutions portfolio to strategic industry verticals, customer challenges, emerging technologies, and megatrends.
• Lead the development of integrated portfolio campaigns that strengthen awareness, engagement, and consideration for the UL Solutions brand and portfolio.
• Translate customer needs, market trends, competitive insights, and emerging opportunities into portfolio marketing priorities, campaigns, and thought leadership initiatives.
• Define portfolio positioning, messaging frameworks, and market-facing narratives that communicate the value of the UL Solutions portfolio in a clear and compelling manner.
• Collaborate with Brand Activation, COU Marketing, Field Marketing, Communications, Digital Marketing, Product Management, and Sales to ensure alignment across enterprise, portfolio, and offering-level marketing activities.
• Establish portfolio thought leadership strategies that reinforce UL Solutions' expertise and credibility across priority industry verticals and megatrend themes.
• Lead the development of customer, buyer, and market insights, including audience segmentation, buying committee understanding, and customer journey analysis, related to priority industry verticals and megatrends.
• Manage and develop the Portfolio Marketing team, including prioritization of resources, capability development, performance management, and execution of portfolio marketing initiatives.
• Establish portfolio marketing measurement frameworks and monitor performance across awareness, engagement, consideration, and related business objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering, Science, Technology, Sustainability, or a related field; Master's degree preferred.
• 8-10 years of experience in portfolio marketing, strategic marketing, brand marketing, product marketing, commercialization, or related disciplines.
• 5+ years of experience leading and developing high-performing marketing teams in a global, matrixed organization.
• Proven experience developing and executing integrated marketing strategies, thought leadership initiatives, and multi-channel campaigns.
• Experience developing portfolio positioning, messaging frameworks, and market-facing narratives for complex products, services, software, and solutions.
• Strong understanding of customer segmentation, buyer personas, buying committees, customer journey mapping, and market research methodologies.
• Demonstrated ability to translate market insights, industry trends, and customer needs into effective marketing strategies and campaigns.
• Experience collaborating and influencing across Marketing, Communications, Sales, Product Management, and senior leadership teams.
• Strong business acumen, strategic thinking, analytical, and problem-solving skills.
• Excellent presentation, written, verbal communication, facilitation, stakeholder management, and project leadership skills.

About UL Solutions

UL Solutions has been pioneering change since 1894 and we’re still leading the way. From day one, we’ve blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up—all in the name of safety science.

At UL Solutions, we help build a better future where everyone benefits. As a member of our safety science community, you’ll use your ideas, energy, and ambition to innovate, challenge, and ultimately help create a safer world. Join us to connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.

We empower our customers to keep the world safe by thinking ahead, investing in training, and empowering our people to learn and innovate. At UL Solutions, we understand compensation is an important factor in career decisions. The estimated salary range for this position is $165,000 to $185,000 USD, based on job-related knowledge, skills, experience, and geographical location. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary.

Benefits

• Health benefits: medical, dental, and vision.
• Wellness benefits: mental and financial health.
• Retirement savings (401K) commensurate with local standards.
• Paid time off: 15 vacation days, 12 holiday and personal days, and 72 hours of sick time off.

About the Team

Our full-service brand team collaborates to share ideas, tell our story, and connect with people around the world. We spread the word about an organization working at the forefront of innovation to shape a safer world. Join our team to work with award-winning in-house creatives and help drive the growth of our business through compelling brand stories and campaigns.