Senior Manager - Performance Marketing & Analytics, US Card Search Engine Marketing (Hybrid)

Key Responsibilities

• Solid understanding of performance marketing, conversions, and online customer acquisition
• Lead, train and manage a team of Search Engine Marketing associates to build and execute paid search campaigns in-house
• Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences
• Oversee daily management of search campaigns from planning and execution to analysis and reporting; Ensure team launches campaigns error-free
• Collaborate with internal partners to develop digital strategies for product launches, run tests and scale opportunities to grow new customer acquisition
• Develop and execute campaign testing agenda, including; ad copy, landing page, audience, and channel expansion testing
• Partner with business analytics team to track and measure performance and report on campaign effectiveness
• Identify opportunities for performance optimizations across the account
• Ensure the channel is run in a well-managed way, documenting key artifacts and looking for ways to optimize processes and continuously seek to automate and streamline processes to make the team more efficient
• Work closely with internal partners from the Card business team, Marketing, Technology, Legal, Compliance, Risk, Enterprise Supplier Management, etc. to drive work forward
• Work closely with our third party vendors, helping to influence their roadmaps

Basic Qualifications

• Bachelor’s Degree or Military Experience
• At least 8 years of experience in digital acquisition marketing and paid media
• At least 5 years of people management experience

Preferred Qualifications

• Masters degree in marketing or business
• Experience working for a marketing agency or client-side that manages performance marketing in house
• 9+ years of experience in digital acquisition marketing and paid media
• 6+ years of experience managing people
• 5+ years of experience in Search Engine Marketing overseeing high volume and multi-million dollar marketing budgets
• 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
• 5+ years of experience with marketing analytics and optimization
• 2+ years of experience using Ad Platforms
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 2+ years of experience in project management

Pay

Salaries for this role vary by location. For example, in McLean, VA, the minimum annual salary is $177,700 and the maximum is $202,800. For Richmond, VA, the minimum is $161,500 and the maximum is $184,300. Please note that these ranges are subject to change and are provided for informational purposes only.

Schedule

The role is full-time.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Learn more at the Capital One Careers website.