Senior Manager, Marketing Analytics - Cards

About the role

We are seeking a strategic, hands-on, and highly analytical Senior Manager of Marketing Analytics to support growth and optimization of our credit card products. This role reports to the Head of Valuations & Investment Decisioning and will serve as a key business partner to Marketing, Product, Finance, Risk, and Executive Leadership teams by delivering data-driven insights that improve acquisition performance, customer engagement, profitability, and long-term portfolio growth.

Responsibilities

• Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns

• Architect and launch the firm’s first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds

• Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC)

• Build and maintain bottom-up business unit economic growth forecasts

• Produce the quantitative outputs that support investor reporting and capital market narratives, including securitization performance analytics and portfolio stratifications

• Build and own the account valuation (unit economics) models that underpin credit card investment decisions

• Evaluate cardholder engagement trends, spend behavior, utilization, rewards engagement, and retention drivers

• Conduct cohort analyses to understand customer lifecycle performance and long-term portfolio health

• Partner with Product and Risk teams to evaluate customer quality, credit performance, and unit economics

• Design and measure A/B and multivariate tests to improve economic outcomes

• Identify opportunities to improve conversion rates, portfolio profitability, and lifetime value (LTV)

• Deliver actionable recommendations through statistical analysis, forecasting, and predictive modeling

• Support executive decision-making with clear storytelling and concise business recommendations

• Translate large, complex datasets into meaningful insights for both technical and non-technical stakeholders

• Collaborate with Data Engineering and BI teams to improve data quality, accessibility, and scalability

• Drive consistency in KPI definitions, reporting methodologies, and attribution frameworks

• Mentor and develop junior analysts and foster a data-driven culture across the organization

• Serve as a trusted advisor to senior leaders on growth strategy, portfolio trends, and marketing investment decisions

Requirements

• 7+ years of experience in marketing analytics, business analytics, growth analytics, or related analytical roles
• 3+ years of experience supporting credit card, lending, banking, or fintech products strongly preferred
• Strong understanding of card economics, acquisition funnels, customer lifecycle metrics, and portfolio performance
• Advanced SQL skills and experience working with large-scale datasets
• Experience with BI and visualization tools such as Tableau, Power BI, or similar
• Proficiency in statistical analysis and experimentation methodologies
• Experience using Python or similar analytical programming languages preferred
• Exceptional communication and storytelling skills with the ability to influence executive stakeholders
• Highly organized, intellectually curious, and comfortable operating in fast-paced, high-growth environments

Qualifications

• Experience in consumer fintech, digital banking, BNPL, or credit card organizations
• Familiarity with credit policy mechanics: application decisioning, risk-tiering, and the linkage between origination quality and portfolio performance
• Prior people leadership or team management experience

Benefits

• Competitive salary and stock option plan
• 100% paid coverage of medical, dental and vision insurance
• Flexible PTO
• Opportunities for professional growth and development
• Paid parental leave
• Health & wellness initiatives