Senior Manager, Paid Social & Search

About the role

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. The Senior Manager, Paid Social & Search Marketing is responsible for leading the strategy, execution, optimization, and growth of paid social and social search marketing programs that drive demand generation, customer acquisition, engagement, and conversion. This role serves as the bridge between hands-on campaign management and strategic media leadership, translating business objectives into full-funnel paid media strategies across major social platforms and social search environments. The position partners closely with marketing, creative, analytics, CRM, loyalty, influencer, and agency teams to maximize campaign performance, leverage audience and customer insights, and deliver measurable business outcomes. The Senior Manager is also responsible for advancing testing and innovation, integrating paid social with broader marketing efforts, and developing talent while fostering a culture of performance excellence and continuous improvement.

Responsibilities

• Lead strategy, execution, optimization, and growth of paid social and social search marketing programs to drive demand generation, customer acquisition, engagement, and conversion.
• Serve as bridge between hands-on campaign management and strategic media leadership, translating business objectives into full-funnel paid media strategies across major social platforms and social search environments.
• Partner with marketing, creative, analytics, CRM, loyalty, influencer, and agency teams to maximize campaign performance, leverage audience and customer insights, and deliver measurable business outcomes.
• Advance testing and innovation initiatives.
• Integrate paid social with broader marketing efforts.
• Develop talent and foster a culture of performance excellence and continuous improvement.

Qualifications

• 5–7 years of experience in paid social, performance marketing, digital media, or social search.
• Hands-on expertise across major social advertising platforms.
• Experience developing and managing full-funnel paid media strategies.
• Strong campaign optimization, budget management, and performance marketing expertise.
• Experience with paid social and search marketing integration.
• Strong analytical, reporting, and data interpretation skills.
• Experience partnering with creative teams to develop performance-focused content.
• Ability to build audience targeting and segmentation strategies.
• Strong communication, presentation, and stakeholder management skills.
• Experience leading projects, agencies, or team members in a marketing environment.
• Experience within retail, healthcare, or other consumer-facing industries.
• Experience leveraging CRM and first-party customer data for audience activation.
• Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.
• Experience with influencer marketing, creator partnerships, and content amplification.
• Familiarity with influencer whitelisting, usage rights, and brand safety practices.
• Experience working within complex, highly matrixed organizations.
• Demonstrated success leading integrated paid media programs across multiple channels.
• Bachelor's degree preferred; high school diploma or GED required.

Benefits

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Pay

The Typical Pay Range For This Role Is $82,940.00 - $1