Senior Manager-Paid Social

About the role

This role is ideal for a hands-on, data-driven performance marketer who loves being deep in the numbers, running disciplined experiments, and turning insights into measurable growth. You’ll partner closely with the Director of Performance Marketing, VP of Marketing, and CEO to shape and execute Homeaglow’s growth strategy—while maintaining direct ownership of results.

Responsibilities

• Lead strategy and hands-on execution for Meta campaigns supporting both customer and cleaner acquisition
• Operate directly within ad accounts, managing large-scale budgets with a strong focus on efficiency and ROI
• Own performance outcomes end-to-end, from creative testing to optimization and scaling
• Oversee external agencies with high performance standards
• Evaluate opportunities to bring capabilities in-house over time
• Ensure influencer and podcast investments are measurable, disciplined, and ROI-positive
• Design and execute rigorous A/B tests with statistical significance
• Continuously analyze performance data to unlock efficiency gains and growth opportunities
• Translate findings into clear insights and actionable recommendations
• Partner closely with marketing leadership, operations, and external vendors
• Communicate performance results, trade-offs, and next steps clearly and proactively
• Maintain organized, scalable processes for tracking and reporting performance

Qualifications

• 5+ years of hands-on paid social experience, with deep expertise in Meta
• Proven track record scaling and optimizing campaigns with 7-figure monthly spend
• Strong analytical mindset with comfort in experimentation, metrics, and statistical testing
• Hightly detail-oriented, tactical, and execution-focused
• Excellent written and verbal communication skills
• Experience with influencer or podcast marketing (preferred but not required)
• Background in SaaS, two-sided marketplaces, or home services (preferred but not required)
• Ability to use SQL or Python for deeper data analysis (preferred but not required)

Benefits

• Fully covered health insurance
• Fully paid short- and long-term disability
• 401(k) plan
• Flexible/unlimited PTO
• 8 weeks fully paid parental leave, plus optional unpaid leave
• Free Homeaglow membership with up to 2 complimentary cleanings per month
• 1–2 company offsites per year

Pay

$140,000 – $180,000

Schedule

This is a fully remote role, open to candidates anywhere in the U.S.