senior manager, Owned Channel Marketing

Responsibilities

Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals to ensure high-quality output delivered on time.

Translate enterprise business priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables, ensuring alignment to strategy while focusing on execution excellence.

Support customer personalization efforts by executing segmentation and targeting strategies in partnership with cross-functional teams, ensuring accurate audience selection and message delivery.

Partner with creative teams to bring work to life, develop clear briefs, provide input on channel best practices, and ensuring final assets meet brand standards and campaign objectives.

Collaborate closely with Brand, Integrated Marketing, Menu, and Product partners to ensure owned channel work aligns with broader go-to-market plans while meeting channel requirements and timelines.

Track and evaluate campaign performance, leveraging analytics and reporting to identify optimizations and improve future execution.

Support testing and experimentation efforts, implementing A/B tests and applying learnings to continuously improve campaign effectiveness.

Partner with Technology, Martech, and Operations teams to execute campaigns effectively within existing tools and systems, identifying and flagging any operational gaps or opportunities.

Contribute to campaign recaps and performance summaries, helping to synthesize results and share key insights with stakeholders.

Requirements

Bring a customer-first mindset to execution, ensuring every communication is relevant, clear, and on brand.

Qualifications

• Bachelor’s degree or 4+ years of relevant experience
• 5–8 years of progressive experience in marketing, CRM (customer relationship manager), or digital channels
• 3+ years of Cross-functional project management experience
• Experience executing marketing campaigns across multiple stakeholders
• Ability to work both independently and as part of a team
• Strong executional mindset with attention to detail and ability to manage multiple priorities
• Experience delivering marketing campaigns across digital or owned channels (email, app, web)
• Strong project management skills and ability to keep work on track in fast-paced environments
• Excellent collaboration and communication skills across cross-functional teams
• Ability to translate strategy into clear, actionable deliverables
• Comfort working with data to inform optimizations and performance improvements
• Strong organizational skills and ability to manage timelines and dependencies
• Demonstrates a proactive, solutions-oriented approach to problem solving
• Experience navigating ambiguity and shifting priorities

Preferred Qualifications

• Understanding of owned channel or CRM (customer relationship management) marketing principles and metrics
• Experience working with creative teams or agencies
• Familiarity with marketing automation or campaign management tools
• Ability to learn quickly and work autonomously
• Strong attention to detail and operational rigor

Benefits

Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.

Short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.

Participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.

Access to the Starbucks College Achievement Plan, student loan management resources, and other educational opportunities.

Access to backup care and DACA reimbursement.

Compliance with state and local laws regarding employee leave benefits.