Senior Manager, Operations
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
About The Team
We're building a leading global digital sports platform with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community.
What You’ll Do
Own Promotional Operations
Lead the end-to-end operational delivery of promotions across the Fanatics App.
Manage a team responsible for approximately 200 daily promotional and content builds, including:
- Promotional cards
- Bonus campaigns
- In-app merchandising
- Sporting event activations
Ensure promotions launch accurately and on schedule while maintaining operational excellence.
Oversee activation, deactivation, maintenance, and extension of existing promotional campaigns within the CMS.
Lead Content & Campaign Execution
Manage daily execution of in-app marketing campaigns supporting ecosystem initiatives.
Ensure campaign assets, messaging, links, eligibility logic, and promotional rules are implemented correctly.
Own campaign QA and launch readiness processes.
Monitor live campaigns and quickly troubleshoot operational issues to protect the customer experience.
Audience & Segmentation Operations
Ensure the correct audience segmentation is applied across all campaigns.
Partner with CRM to create audience shells and support targeting workflows.
Validate segmentation logic prior to launch.
Work closely with Marketing and Analytics teams to improve campaign targeting.
Ideal Candidate
We're looking for an operational leader who enjoys bringing order to complexity. You are highly organized, process-oriented, and energized by executing at scale. You combine meticulous attention to detail with a continuous improvement mindset, enabling your team to deliver hundreds of campaigns with speed and accuracy.
Required Experience
5+ years of experience in Marketing Operations, CRM Operations, Digital Operations, Campaign Management, Ecommerce Operations, or a related field.
2+ years of people management experience.
Experience executing high-volume campaigns in a fast-paced consumer business.
Experience working with CMS platforms, marketing automation platforms, or promotional management systems.
Strong project management and organizational skills.
Exceptional attention to detail with the ability to manage multiple priorities simultaneously.
Comfortable working cross-functionally across technical and business teams.
Strong analytical mindset with experience leveraging campaign reporting to drive improvements.