Senior Manager, Omnichannel Strategy-Oncology
About the role
The Senior Manager, Omnichannel Strategy will serve as the omnichannel strategy lead for EPKINLY, Genmab's marketed hematology brand in the US, with responsibility spanning the in-line business and key upcoming indication launches. This critical role will report to the Director of Omnichannel Strategy and be expected to work within the US Marketing & Sales Team as well as with key cross-functional teams across Genmab and our alliance partner. This position will have the opportunity to shape the brand's overarching omnichannel strategy while leading key aspects of its execution alongside internal teams and agency partners. Success in this role will require strong omnichannel strategy and channel execution experience, marketing & data operations knowledge, an understanding of the pharma/biotech and hematology/oncology space, and the ability to operate in an emerging/developing organization. This role will be based out of our Princeton, NJ Office.
Responsibilities
- Serve as the digital SME & business partner to the EPKINLY brand team, US Marketing & Sales Team, and supporting Genmab cross-functional teams
- Seamlessly integrate omnichannel strategies into the overall product brand plan, spanning in-line performance, upcoming indication launches, and lifecycle planning across a multi-indication marketed brand
- Design, implement, and optimize omnichannel customer journeys across priority audiences (HCPs, patients, and care partners), ensuring targeted, personalized, and compliant engagement
- Shape tactical plans, pull through prioritized tactics, and become immersed in the overall brand vision & strategy set by Genmab leadership
- Manage agency partner workstreams and deliverables