Senior Manager, Omni-Channel & Shopper Marketing

Job Responsibilities

• Refine StarKist’s Omni-Channel and Shopper Marketing Go-To-Market Strategy
• Identify appropriate strategies and KPIs to drive transformative growth for selling StarKist products in both online and brick & mortar store environments
• Identify new channel opportunities based on current market trends and articulate the pros and cons of these channels to key stakeholders
• Collaborate with Sales Teams to grow e-commerce retail sales and gain access to appropriate data to shift the sales mix to higher margin sales
• Optimization of StarKist Omni-Channel Marketing Spending across e-commerce and shopper marketing for key retailers
• Analyze point-of-sale (POS) metrics, primary shopper insights, and syndicated database platforms (e.g., Circana, Numerator) to measure program ROAS and present clear optimization stories to senior leadership
• Retail Media Network Management
• Lead Joint Business Planning (JBP) with major retailers by collaborating with sales and retail merchants to pitch, secure, and evaluate high-impact merchandising events, endcaps, and custom digital shelf experiences
• Track and optimize key campaign metrics, including Return on Ad Spend (ROAS), Share of Voice (SOV), and incremental sales growth
• Manage Digital Marketing Plans both on e-commerce retailer sites and off-site (e.g., paid social and digital advertising at consumer sites) to drive e-commerce sales and conversion
• Work with brand marketing team and agencies to optimize larger programmatic buys based on objectives
• Evaluate media mix, engage in ROI analysis, and report using quantitative metrics
• Full-Funnel Campaign Integration
• Translate high-level brand strategies into tailored, account-specific shopper marketing plans that drive category trial, conversion, and brand loyalty across brick-and-mortar and digital ecosystems
• Seamlessly blend physical in-store activations (displays, coupons) with digital activations like Buy Online, Pick Up In-Store (BOPIS) campaigns
• Manage external agency partners to ensure timely and creative execution of retail-specific campaigns
• Act as the internal champion for digital growth, educating the traditional sales team on shifting e-commerce trends

Qualifications

• 8+ years of overall professional experience in brand management/consumer packaged goods marketing with at least 5+ years managing e-commerce and digital advertising for a company or CPG brand
• Proven experience driving e-commerce business growth with major retail platforms such as Target, Amazon, Walmart, or regional grocery chains
• Social/Digital and Retail Media savvy. Strong knowledge of Omni-Channel marketing and how to effectively drive sales both in-store and online
• Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
• Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
• Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
• Experience in successfully working with outside agencies and vendors
• Must be a team player who is passionate and is willing to go beyond official job responsibilities
• MBA is preferred. Bachelor's degree is required
• Strong analytical background, and strong written and verbal communication skills

About Company

StarKist Co. provides trusted, healthy, food products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations® and Chicken Creations™. As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.